Get a Free B2B Content Audit and Elevate Your SEO

Is your website just not getting the job done?

Our B2B content audit could be the life raft that saves your site. We’ll analyze your current content, identify what’s working and what’s not, AND show you how to dominate competitors.

Our B2B Content Audit Process

Our B2B content audit goes beyond a simple web content audit. We delve deep into your content strategy and user engagement to deliver a clear roadmap for B2B content success. Here’s what you can expect:

Finding Opportunities

We’ll analyze your sales funnel, pinpointing content gaps. Imagine attracting visitors at every stage: top-of-funnel with informative guides, mid-funnel with solutions-oriented content, and bottom-of-funnel with targeted offers that convert leads into customers.

Company and Competitor Analysis

We’ll take a holistic view of your (and your competitor’s) online presence while understanding your industry, target audience, SEO strengths, and weaknesses. By analyzing your competitors’ strategies, we’ll identify opportunities to outperform them and establish you as a leading voice in your niche.

Keyword Analysis

Keywords are the bridge between your content and your target audience. We’ll identify both existing keywords you’re ranking for and new opportunities. We’ll prioritize keywords with high search volume and low competition, ensuring your content attracts qualified leads while optimizing existing traffic.

SEO Strategy Suggestions

Investing in SEO is a marathon, not a sprint. We’ll create a realistic timeline with actionable steps. We’ll recommend quick wins and opportunities, ensuring your efforts consistently deliver results. From there, you can decide if B2B SEO services are a good fit.

What is a B2B Content Audit?

Remember those old films – full of potential, but lacking the voice and sound to truly captivate an audience? That’s what your content might be if you haven’t conducted a content audit.

A B2B content audit is like giving your content a modern makeover. It goes beyond the basics and delves deeper, understanding the specific needs of B2B communication:

How to tailor your content towards a specific audience, typically key decision-makers within an organization.
Creating a B2B content strategy that builds brand awareness, establishes yourself as a thought leader, and generates qualified leads.
Using industry-specific keywords while leveraging high-authority backlinks from websites within your niche.
Lastly, you can even go as far as leveraging B2B blogging services to drive high-intent traffic straight to your website.

5 Benefits of a B2B Content Audit

Is your B2B content gathering dust in the attic of the internet? Just like a good attic clean-out can unearth forgotten treasures, a content audit can help you identify valuable content that needs to be refreshed, gaps that need to be filled, and content that needs to be tossed.

Here are just some of the benefits a content audit could bring to your business:

1. Improved SEO Performance

2. Increased User Experience

3. Content Gap Analysis

4. Greater Brand Visibility

5. Better Lead Generation

1. Improved SEO Performance

2. Increased User Experience

3. Content Gap Analysis

4. Greater Brand Visibility

5. Better Lead Generation

Elements of B2B Content Audit

We like to keep our content audits as simple as possible so they’re easy to understand and quick to action, leading to faster results! Here are some of the key action points you’ll receive from B2B website content audits from TrioSEO:

Find New Opportunities

We analyze your SEO performance across all sales funnel stages (TOFU, MOFU, BOFU) to identify missing content that attracts, educates, and converts leads.

SEO Strategy Roadmap

We recommend a realistic timeline and goals for optimizing your SEO efforts. This includes a specific investment period (e.g., 6-9 months) and key performance indicators (KPIs) to track progress.

Ahrefs Insights

We leverage Ahrefs to gather data on your website’s health and current SEO standing:

Domain Rating (backlink strength)
Traffic (organic traffic levels)
Keywords (current keyword rankings)
Website Technology (CMS, plugins)

Company Summary

Industry, target audience, SEO strengths & weaknesses.

Competitor Analysis

This includes keyword strategies, backlink profiles, and content strengths and weaknesses. It helps identify areas for outperforming them.

Existing Keywords

Identify the top-performing keywords, their traffic, and their positions. This will help prioritize optimization efforts.

Keyword Opportunities

Find new keywords with high search volume and low competition.

Case Studies

We’ve grown multiple companies to 6, 7, and 8 figures in revenue with SEO.
Go behind the scenes to see how we did it.

EcomBalance.com

Zero to 1.4M Google Impressions & Ranking for 3.7k+ Keywords

FreeUp.net

How We Grew FreeUp to $12 Million/Year, 70+ DR, & an Exit with SEO

JCSRefresh.com

From 0 to 20K Organic Users in 10 Months with the Hub & Spoke Method

How to Perform a b2B SEO Content Audit

A professional B2B content audit is by far the most in-depth option, but here’s a general idea of how to do it yourself:

1. Gather Your Content: Create a spreadsheet or document listing all the content on your website.

2. Measure Performance: Crawl your content using a website analytics tool to find organic traffic, bounce rate, conversions, and average time on a page.

3. Technical SEO Audit: Use free tools, like Google’s PageSpeed Insights, to test site speed on mobile devices and for basic on-page SEO factors like page titles and meta descriptions.

4. Quality Review: Read through your content and check whether it’s still good, relevant, and error-free.

5. Competitor Analysis: Analyze your competitors and pay attention to how their content compares to yours.

You probably feel a bit overwhelmed thinking about all the complex things you need to do, but you don’t need to worry. For the best results, hire TrioSEO; we’ll get everything done for you.

Frequently Asked Questions

Got a question about our services? Check out some of our frequently asked questions.

What is an Actionable Content Audit?

We aim for actionable content audits, which give you not just a list of problems but concrete steps that will actively work towards achieving your SEO goal.

With TrioSEO, you won’t be left wondering what to do next after getting our detailed initial report because we provide an actionable roadmap.

What are the Best Content Audit Tools for SEO?

There are several free and paid B2B SEO tools that will help with the audit. Below are some examples that you may have already heard of:

Google Search Console: Provides insights into website traffic, search queries, and SEO performance.
Google Analytics: Analyzes website traffic, user behavior, and conversions.
SEMrush or Ahrefs: Both paid SEO tools provide a full suite of website analysis, competitor analysis, and keyword suggestions.

What are Some of the Best Content Audit Services?

Audit services are a great way to resolve your SEO issues without the time and effort of trying to figure everything out yourself. Our audits are geared towards taking your content to the next level, helping you attract more customers, boost your sales, and create an improved brand image.

How is Content Auditing By an SEO Company any Different?

Similar to a B2B SEO audit, a full content audit will be much more granular and thorough than anything you can do yourself, as we have a specialist team with industry-leading expertise and tools.

Who We Are

We’ve scaled businesses to 6, 7, and 8 figures utilizing SEO with an exit in 2019 to The Hoth. SEO is the cornerstone of any business we build. We’re on a mission to offer our exact strategies to other businesses online.

Steven Schneider

Chief Executive Officer

Connor Gillivan

Chief Marketing Officer

Nathan Hirsch

VP of Sales

Get a Free B2B Content Audit for Your SEO

Is your website content working hard enough for you? If you want to step up your game, take advantage of our free B2B content audit and unlock your hidden potential today.

B2B SEO Resources

Learn what B2B SEO entails and how our B2B blogging services can help your business scale faster.