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B2B SEO Audit
We’re B2B SEO Experts. Learn from our 10+ years of experience how you can analyze and improve SEO for your B2B business so that you get more organic traffic and revenue from Google.
The B2B SEO Audit Process
Running an SEO audit of your B2B website is a great first step towards improving your SEO and driving more organic traffic and revenue. An SEO audit looks at 4 major components of your B2B SEO: Domain Authority, Content Strategy, Technical SEO, and UX/CRO.
After completing an SEO audit, you’ll have a better idea of where your current SEO is, where there’s room for improvement, and what’s most important to act on first. From our 10+ years of experience, B2B SEO audits make it clear how to prioritize your SEO strategy going forward.
For example, if your SEO audit comes back and you have top quality content and website UX, but it’s not performing, it most likely has something to do with your domain rating. This indicates that you’d need to invest more into link building.
Here’s a step by step process we follow at TrioSEO when conducting B2B SEO audits that you can use yourself as well.
Domain Rating (DR)
The first part of your B2B SEO to analyze in an audit is your domain authority. Domain authority or domain rating (DR) as referred to by Ahrefs is a measurement on a scale of 0 to 100 of your authority in relation to all other websites on the Internet according to Google. The higher your DR, the more authoritative your website is and the higher Google will rank you against competitors.
A great DR is 70-100. A good DR is 30-70. And a poor DR is 0-30. You can increase your DR with link building from reputable and high quality websites.
Competition DR
Another metric to analyze is your competition’s average DR. This helps us to see how competitive your B2B space is.
For example, if you look at your top 10 competitors and the average DR is 50 and your DR is 60, it means you’re in good shape and should be able to compete on the majority of keywords and search terms. However, if your DR was only 20 in this situation, it would make it a lot harder to compete on Google.
Backlink Profile
Finally, you want to analyze your backlink profile, aka the backlinks pointing to your website and the domains they are coming from. The more authoritative and relevant, the better your backlink profile is.
Content Strategy
Once you understand your domain authority, it’s important to analyze your B2B content strategy. This includes, but is not limited to your B2B blog, the Service pages you have on your website, your Home page, and your overall keyword research and targeting strategy.
A sound SEO content strategy revolves around in depth research, high quality content creation, and consistent publishing. The higher quality that Google sees being published on your website, the better it is for your B2B presence in your industry.
EEAT (Experience, Expertise, Authoritativeness, Trust)
One of the most important metrics in your B2B SEO content is EEAT. This is a metric created by Google that stands for experience, expertise, authoritativeness, and trustworthiness. Google analyzes your content for all 4 factors each time it crawls your website.
While conducting a B2B SEO audit, it’s important to look at a checklist going over the following: author bio, case studies, about page, content expertise, site reputation, etc.
Keyword Rankings
Finally, you want to analyze the keywords your B2B site is already ranking for using a tool like Ahrefs, Semrush, or Google Search Console. This will tell you where you’re already ranking and will help you find new keywords to create content for that you want to be ranking for.
Robots.txt
First and foremost, you want to make sure your Robots.txt is set up properly for Google to crawl your website.
A Robots.txt file gives Google specific instructions for crawling and indexing your website. If set up incorrectly, it can drastically impact what’s crawled and indexed in Google making a significant impact on what keywords your B2B website is ranking for and driving traffic from.
Site Architecture
Another technical SEO aspect to analyze on your B2B seo audit your site architecture. This is how your website was built and set up in terms of pages, blog posts, URLs, and more.
The goal during the audit is to see how “clean” your site architecture is. It shouldn’t take a user visiting your website more than 2-3 clicks to get to any specific page. For the most important pages on your website, it should ideally only take 1 click from the Home page.
Your site architecture not only helps users get around your site easier, but it also makes it so that Google can crawl and understand your site faster than if the architecture were sloppy and all over the place.
Mobile Optimization
Finally, you want to analyze the mobile experience of your B2B website. Today, 50%+ of traffic comes from mobile phones so it’s of utmost importance that it is a smooth and optimized experience. In your audit, identify ways that your B2B SEO can be improved for a better mobile experience.
Home Page
CRO and UX are the final pieces of the B2B SEO audit puzzle. CRO stands for conversion rate optimization and UX stands for user experience on your website.
In B2B SEO, CRO and UX are extremely important because they determine how many visitors to your website ultimately become leads, customers, and revenue.
We start on the Home page, often the most valued page on your B2B website. We look at things like effective call to actions, load speed, social trust signals, testimonials and reviews, visual appeal, and keyword optimization.
Service Pages
Next, it’s important to conduct a similar analysis of your Service pages. There are the pages on your website that sell your individual services.
For example, we’re a B2B SEO agency at TrioSEO. Our Service pages focus on the specific services we offer our clients: blog article writing, link building, technical SEO, and so on.
These pages are important because they are where your ideal customers visit and make a decision if they want to move forward or not. CRO and UX become critical.
Blog Articles
Last, but not least, we want to analyze your Blog Article CRO and UX. Why? Because with great SEO content, you’ll drive 1,000s of people to your website and you want to convert a certain percentage of them into email subscribers, phone calls, etc. We do that by optimizing CRO and UX for your B2B blog.
Our B2B SEO Audit Service
Leave it to our team of B2B SEO experts to audit your site. We’ll analyze the 4 core areas of B2B SEO and present you with an organized report:
After analyzing 50+ points about your B2B SEO, we’ll give you an overall grade. A indicates you’re in great position while an F shows the most issues.
We analyze your domain authority based on data we can obtain from Ahrefs. We look at your backlink profile and find areas for improvement.
We identify your top competitors and audit their domain authority. We get an average of the competition to determine what domain authority you’ll need to compete.
We dive deep into your blog presence, the frequency of posts, your lead magnets, your newsletter, and the quality of content on the website.
As a part of the Content Strategy, we look at what keywords you’re currently ranking for and what keywords you should be going after with content.
EEAT is becoming more and more important as AI levels the playing field. We audit how you’re using author bios, real life examples, case studies, about page, and more.
Your B2B Home page is one of the most valuable. We look to see if it has a clear CTA, is targeting the best keywords for your business, has testimonials, and more.
Service pages show off what services you provide to customers. Similar to the home page, we audit to see if it’s optimized for the right keywords, and how to improve.
A big part of your B2B SEO strategy is blog content targeted at terms your ICP is searching on Google. We dive deep into the content quality, on page SEO, design, and more.
Technical SEO is the backbone of your B2B website. We audit for broken links, site architecture, robots.txt implementation, site maps, mobile optimization, and more.
Your footer SEO should be allow visitors to easily navigate the most important pages on your B2B website. We audit to make sure it’s optimized for content and design.
Finally, we look at the entire B2B SEO audit and determine what’s most important for you to tackle first. A clear roadmap for leveling up your SEO in the next 3-6 months.
Let’s chat
Hey! We’re Steven, Connor, and Nathan. Before founding TrioSEO, we ran SEO for our own B2B companies scaling to 6, 7, & 8 figures with an exit in 2019 to The Hoth.
Along with our team of B2B SEO Specialists, we’ll run your B2B SEO audit and meet to discuss findings.
Testimonials
Most B2B SEO audits turn into ongoing monthly B2B SEO work. Hear what they’re saying…
Our Ideal Customers
If you’re a fast growing B2B business that wants more traffic, leads, and revenue, a B2B SEO audit is right for you. It’s a smart move to ensure your SEO strategy is fully optimized.
Confidently increase organic revenue for your B2B website within 3-6 months with our B2B SEO audit then monthly SEO services. Get access to a dedicated team of B2B SEO experts that understand your business and are focused on revenue growth…not just traffic and rankings.
Stop trying to run SEO in house for your B2B website. Hiring strategists, writers, developers, and specialists gets expensive. Add SEO expertise to your B2B business at a fraction of the cost that’s hyper focused on leads and ROI. We’ll write blog articles, manage your blog, create content for Sales pages, provide UX suggestions, build backlinks, and become your trusted SEO weapon.
Run SEO and content for your B2B website on easy mode. Partner with us for a complimentary B2B SEO audit then ongoing monthly SEO services for strategy, content creation, backlink building, technical SEO, and CRO needs. Elevate your SEO and increase sales from organic search.
Sign up for our B2B SEO audit — We’ll analyze your B2B website then give advice on the best monthly SEO service for you.
B2B SEO is usually more complex than B2C SEO because of the longer sales cycles. The content is often more technical, which requires more in-depth knowledge.
SEO makes your website easy for search engines to crawl and index, so it pops up in the search results for your industry or niche.
The higher your website ranks in search results, the more traffic it’ll get, which means more potential leads for your business.
SEO also makes your site faster and easier to navigate, which makes those visitors more likely to convert into customers.
But that’s only possible if we know which parts of your website need work. And that’s where the B2B SEO audit comes in handy.
Use keyword research tools to find keywords your target audience uses. Look at the search volume, competition, relevance, and intent. Consider both short- and long-tail keywords.
It depends on the complexity of your website and the amount of content on it. A thorough SEO audit can take about 48-72 hours. Patience is key, but the results are well worth it!
Look for an agency with a proven track record. Check their reviews, case studies, and testimonials. You can head over to our case studies to see some examples.
We're a B2B and SaaS SEO agency focused on driving you more organic leads and revenue from Google.
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