20 B2B SEO Statistics to Budget Well and Make Informed Decisions

When searching on Google, you likely click the first few search results. Busy B2B decision-makers do the same! Understandably, a high-ranking, SEO-optimized website is critical to boost your visibility among potential buyers.

Nonetheless, SEO for B2B companies evolves rapidly. So, with Google’s algorithms and new trends constantly shifting, how do you ensure your website ranks well?

We’ve combed through recent research, and here are 20 crucial B2B SEO statistics to help you make informed decisions about lead generation, budgets, and top-of-funnel goals. Let’s quickly discover the data and set strategies for success!

Have an in-house SEO team? You could always ask them to use these stats to modify your SEO strategy. However, if you don’t know how to start or are unsure where to start, you can opt for our specialized B2B SEO service. We use proven strategies that have helped us scale businesses to 6, 7, and 8 figures to boost your website’s visibility and drive high-intent traffic.

Significance of SEO for B2B Businesses

Here are some of the benefits SEO can bring to your B2B business:

• Quality Leads: B2B SEO helps you leverage relevant types of keywords, improves your ranking, and makes it easier for potential clients to find you and convert.
• Competitive Edge: A solid B2B SEO marketing strategy enables your site to stay on top of trends and stand out even where you’re up against larger competitors.
• Greater Credibility: Leveraging B2B SEO data helps tailor your product and marketing strategies. Plus, showing often in search results positions you as a trusted expert.
• Cost-Effective: SEO is a budget-friendly way to reach B2B clients and often provides a higher return on investment.

Notably, our B2B SEO case study examples will show you how we’ve used our proven strategies to help businesses succeed and can do the same for you.

SEO Budgeting and Resource Allocation Trends for B2B Marketers

An SEO budget helps you set practical marketing goals to grow your B2B business. 

Here are some leading SEO budgeting and resource management stats to get you started:

• In 2023, B2B marketers allocated an average of 25% of their budget to SEO, with 37% seeing an increased allocation (B2BReviews). These B2B SEO statistics show the increasing value of SEO in boosting visibility and growth.
• Globally, 43% of B2B marketers will spend more on content marketing, with 13% planning a boost of over 9% (Statista). This indicates content marketing’s rising role in engaging audiences to achieve goals.
• In 2023, B2B marketers in the U.S. spent $7.68 billion on marketing tech, with forecasts surpassing $8.7 billion in 2024 (Statista). It highlights a commitment to using advanced tools to boost marketing outcomes.
• 28.6% of businesses spend between $1,001 and $5,000 monthly on SEO (Search Engine Journal). This info should help you plan competitive SEO budgets based on your industry and goals.
• SEO spending should typically range from 5-10% of your marketing budget (Web FX). So, how much you invest must depend on your other strategies, budget limits, and unique circumstances.

You can combine these B2B SEO statistics with our free SEO cost calculator to plan your ideal budgeting and resource allocation for SEO B2B.

Role of SEO in Lead Generation

SEO helps B2B companies convert targeted traffic into valuable leads through forms, CTAs, and other tactics. 

Here’s how B2B SEO plays a role in lead generation:

• Keyword Research: Helps identify keywords your potential leads are searching for, especially long-tail keywords that target specific interests.
• On-Page SEO: Clear titles, relevant content, and clean URL structures enhance user experience and search rankings, attracting qualified leads.
• Off-Page SEO: Helps you boost your online authority with quality backlinks, and engage social media audiences. A good online reputation attracts leads.

Carefully implementing these strategies with the best B2B SEO tools can help you attract quality leads to meet your business goals.

If you’re not keen on doing the heavy lifting, why not leverage our specialized B2B SEO services that combine strategy, keyword research, B2B SEO content creation, and analytics? These proven processes and methods can help you systematically scale content and drive organic traffic to your website.

B2B SEO Statistics to Inform Your Marketing Strategy

In addition to the five budgeting trends shared above, these 15 compelling SEO marketing statistics can help in striking the perfect SEO balance for a practical marketing strategy:

1. Website/blog SEO and social media shopping tools give a 16% ROI, higher than paid social media and email marketing at 14% (HubSpot). You must, therefore, actively use SEO for better returns on your marketing investments.
2. 75% of US professionals prefer shopping on supplier sites or apps compared to 65% who opted for B2B marketplaces (Statista). As more businesses turn to supplier platforms, B2B SEO becomes critical for driving organic traffic and optimizing content. 
3. 37% of buyers interact with supplier websites during their B2B journey (Gartner). Thus, having a strong, informative site is key to attracting and engaging buyer audiences.
4. About 30% of B2B customers engage with a supplier’s blogs and articles, while only 24% click on ads (Gartner). This indicates that useful, optimized content helps attract more customers.
5. In 2023, 97% of all businesses, including B2B, reported positive results from content marketing, up from 91% the year before (Semrush). Here’s another strong indicator that content marketing is becoming more effective and crucial for businesses.
6. B2B marketers get 70% of traffic from organic search. In 2022, nearly 40% of B2B companies saw revenues grow by focusing on organic search and content marketing (EnterpriseAppsToday), emphasizing their importance in boosting revenues and traffic.
7. 62% of B2B marketers face challenges caused by algorithm changes (EnterpriseAppsToday). Staying updated helps keep your marketing effective and competitively aligned.
8. B2B buyers are mainly influenced by vendor websites (70%), Internet searches (67%), social media (53%), regular publications (47%), and email content (41%) (EnterpriseAppsToday). Good B2B SEO websites can capitalize on these insights.
9. 32% of B2B marketers use website and blog SEO, making it the second most popular strategy (HubSpot). This B2B SEO marketing statistic shows more marketers are realizing how crucial SEO is for their success.
10. Improving SEO is a critical challenge for 11% of B2B marketers (HubSpot). If you’re amongst this small but significant number of B2B marketers, you could consider hiring a specialist agency to boost your SEO and give you a competitive edge.
11. Google dominates 87.45% of the US search engine market (StatCounter). It implies focusing on Google SEO is crucial for reaching the most people. 
12. 95% of Google searches happen on mobile phones, compared to 74% on desktops (StatCounter). So, to connect with your audience, ensure your site SEO is mobile-friendly.
13. 67.6% of organic traffic clicks go to the top five results on a search engine’s first page (Gartner). To increase your visibility and credibility, SEO can help boost your ranking on search engines.
14. B2B buyers spend 27% of their time researching online before making a purchase (Gartner). Strong B2B SEO can enable you to show up in their search results, offering content that guides their decisions.
15. A 2022 study found that small businesses mostly focus on keyword research (43%), technical SEO (40%), and local search (37%) (PRNewswire). This can help you prioritize the most effective SEO tactics for your business.

So, if you started undecided and wondering, “Are SEO services worth it,” hopefully, these B2B SEO marketing insights have made a strong case for their value.

Best Practices for Achieving Success with B2B SEO

Here’s a quick look at some of the B2B SEO best practices we follow at TrioSEO to raise your ranking with internal links, on-page SEO, content alignment, and other tactics:

• Assess Your Current Website SEO: Start by auditing your website’s technical health; identify and address issues like slow load times or broken links that affect SEO.
• Study Your Competitors: Keep an eye on what your competitors are doing and spot the SEO gaps you can fill.
• Focus on B2B Keywords: Use detailed buyer intent data to uncover high-potential keywords. Grouping keywords into clusters helps target them effectively.
• Tailor Your SEO Strategy: Ensure your SEO plan aligns with your business goals and keyword research. This will help you focus on what matters most.
• Produce Targeted Content: Whether in-house or outsourcing, ensure you have skilled writers to produce targeted, optimized content.
• Review and Refine: Set KPIs, track SEO reports, and use the data to tweak your strategy and boost performance.

In short, knowing your audience’s needs and delivering them in the best way possible can set you out from the clutter. 

If you’d like to collaborate with our professional SEO team, connect with us for a free SEO audit! We’ll analyze your site, share our strategy, and offer keyword ideas and consultation tailored just for your B2B SEO.

Trends and Predictions for B2B SEO

Let’s take a quick peek into notable trends and forecasts so we can stay ahead in B2B SEO:

• Keyword Usage: Early in their purchase journey, B2B buyers usually use broad and generic keywords and switch to more specific searches as they gravitate to purchase.
  Moreover, with search engines’ constant algorithm updates, focusing on long-tail keywords will result in more stable search results and better visibility.
• Content Relevance: Given Google’s EEAT guidelines, add fresh insights or exclusive research to stand out. Consulting experts can help create valuable content.
• Google Search: Matching search intent is also crucial—if your page doesn’t meet needs, Google will rank others higher.
• SEO Viability: B2B companies will continue to value SEO, including international SEO, which will help optimize your website to target specific countries and languages – as AI shapes search results, it will offer tools to address language and cultural differences.
• AI Content: As AI gains traction, you will need to combine AI’s scale with your expertise to produce high-quality, personalized content that’s more effective than either alone.

Frequently Asked Questions (FAQs)

Here are answers to some common questions about B2B SEO statistics:

How Important Are Statistics for B2B Marketing Strategy?

B2B marketing statistics are vital. They offer measurable data and insights into emerging trends and customer behavior, which you can use to make practical decisions about your marketing plans.

Is SEO Effective for B2B Brands?

Yes, SEO is effective for B2B brands, as they have longer sales cycles that require detailed decision-making. SEO helps you connect with potential customers throughout their purchase journey, guiding them from start to finish.

What is the Role of Backlinks in Enhancing Your B2B SEO Efforts?

Backlinks boost your B2B SEO by showing search engines that your site is trustworthy and has domain expertise. The more quality backlinks you have, the more it enhances your site’s ranking and attracts traffic.

Conclusion

Now that you know how SEO can boost lead generation, you can plan with your team to focus more on improving your SEO initiatives.

To get started with minimal hassle, request a free audit from our TrioSEO team. See where your website currently stands regarding SEO, what strategy we would implement, and some keyword ideas with our 30-minute SEO consultation.