Seven client programs, 90 day windows

393 qualified leadsin one 90-day window

Seven case studies from clients whose organic and AI search we run, all measured over the same trailing 90 days. Every figure came from their own GA4, Search Console, Bing Webmaster Tools, or rank tracking. Nothing modelled, nothing projected.

Clients are anonymised by agreement. These are trailing 90 days on programs already running, not first-90-day launch numbers.

19
leads a month, average client
89K+
AI citations across the seven
7
industries, one system
Healthcare Technology Company

128 qualified leads from AISEO + SEO in a 90-day window

A healthcare technology company selling into clinics and provider groups. Our team runs their organic search program, from keyword strategy through the pages that rank. In a 90 day period their organic and AI search traffic produced 128 qualified inquiries, close to three every two days.

128
qualified leads, 90-day window
3.9%
session-to-lead rate
3.0x
AI vs traditional conversion
10
commercial terms in top 10
3,254
AI citations, 90-day window
analytics.google.com

128 qualified inquiries from 3,271 organic sessions

128 qualified inquiries from 3,271 organic sessions GA4, 2 June to 30 Aug 2026, filtered to organic search and AI assistant sources only. 128 contact form submissions across 3,271 sessions, a 3.91% session-to-lead rate. AI assistants sent 2.1% of the sessions and produced 6.2% of the leads, converting at 11.43% against 3.79% for traditional search.
bing.com/webmasters

Cited 3,254 times in 90 days

Cited 3,254 times in 90 days Bing Webmaster Tools, AI citation volume across 90 days, averaging 6 cited pages a day. Held level across the window rather than trending up.
rank tracking

10 of 17 commercial keywords in the top 10

10 of 17 commercial keywords in the top 10 Non-branded tracked keywords by position, August 2026. Three sit in the top three. Every one of the 15 that rank sits on a comparison post, not a service page.
rank tracking

Comparison posts pull 70% of non-branded clicks

Comparison posts pull 70% of non-branded clicks Non-branded Google clicks by page type, 90 days. Six vendor-comparison posts took 180 clicks at average positions of 7 to 11. The six service pages took 52, sitting at 15 to 58. The content buyers read while choosing a supplier outranks the pages selling to them.
Specialist Financial Planning Firm

81 qualified leads from AISEO + SEO in a 90-day window

A specialist financial planning firm whose buyers are legal professionals. Our team runs their organic search and AI visibility program, built around an interactive calculator as the primary conversion point rather than a contact form. In a 90 day period organic and AI search sent 12,555 sessions and produced 81 completed calculator submissions.

81
qualified leads, 90-day window
51.3K
AI citations, 90-day window
47
pages cited daily
30%
of leads from non-Google
12,555
organic sessions
analytics.google.com

81 completed calculators from 12,555 organic sessions

81 completed calculators from 12,555 organic sessions GA4, 2 June to 30 Aug 2026, filtered to organic search and AI assistant sources only. A calculator asks for effort before it asks for contact details, so a completion carries more intent than a form fill. 81 completed across the window at 0.65% of sessions.
bing.com/webmasters

Cited 51,279 times in AI answers across 90 days

Cited 51,279 times in AI answers across 90 days Bing Webmaster Tools, 1 June to 30 August 2026. An average of 564 citations a day across 47 separate pages, drawn from 142 distinct URLs. Note what this is not: AI assistants sent only 22 sessions and no leads. The return on this footprint shows up as search share, not as assistant referrals.
rank tracking

30% of leads arrived from engines other than Google

30% of leads arrived from engines other than Google Completed calculators by search engine. Google sent 55% of sessions and 70% of leads. Bing, Yahoo, DuckDuckGo and Ecosia sent the other 42% of sessions and 24 of the 81 leads. A non-Google share this size is rare and it sits alongside the citation volume above, both drawn from the same index.
Ecommerce Marketing Agency

46 qualified leads from AISEO + SEO in a 90-day window

An ecommerce marketing agency competing in a crowded category. Our team runs their organic search program, from keyword strategy through the pages that rank, published on their own domain. In a 90 day period their organic and AI search traffic produced 46 qualified leads.

46
qualified leads, 90-day window
9%
of leads came from AI
+62%
Google clicks, 90 days
18
service keywords in top 10
4,305
AI citations, 90-day window
analytics.google.com

46 qualified leads from 3,367 organic sessions

46 qualified leads from 3,367 organic sessions GA4, 30 May to 27 Aug 2026, filtered to organic search and AI assistant sources only. The 30 meeting bookings shown here plus 16 proposal requests on a second key event make 46. AI assistants sent 3.5% of the sessions and produced 8.7% of the leads, converting at 3.42% against 1.29% for traditional search.
search.google.com

Google clicks up 62% in 90 days

Google clicks up 62% in 90 days Search Console, last 90 days against the previous 90. Clicks 1.56K to 2.52K, impressions 298K to 404K, average position 15.2 to 10.9, and CTR up rather than diluted.
bing.com/webmasters

Cited 4,305 times in 90 days

Cited 4,305 times in 90 days Bing Webmaster Tools, AI citation volume across 90 days, averaging 8 cited pages a day. Held level across the window rather than trending up.
rank tracking

18 of 31 service keywords in the top 10

18 of 31 service keywords in the top 10 Non-branded service and agency queries by position, August 2026. Seven sit in the top three. These are the terms buyers use when they are ready to hire, not research queries.
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Accounting And Advisory Firm

44 qualified leads from AISEO + SEO in a 90-day window

An accounting and advisory firm serving mid-market companies. Our team runs their organic search and AI visibility program. In a 90 day period their organic and AI search traffic produced 44 qualified inquiries, and their content was cited 7,126 times in AI answers.

44
qualified leads, 90-day window
7,126
AI citations, 90-day window
12
pages cited daily
86.5%
engagement rate
72%
of citations on editorial
analytics.google.com

44 qualified inquiries from 3,482 organic sessions

44 qualified inquiries from 3,482 organic sessions GA4, 2 June to 30 Aug 2026, filtered to organic search and AI assistant sources only. 44 form submissions across 3,482 sessions. Sessions ran an 86.5% engagement rate at 1 minute 3 seconds and 13.7 events each, which is unusually deep for a professional services site.
bing.com/webmasters

Cited 7,126 times across 90 days, 78 a day

Cited 7,126 times across 90 days, 78 a day Bing Webmaster Tools, 1 June to 30 August 2026. 7,126 citations at an average of 78 a day across 12 separate pages, peaking at 190 in a single day. Volume held level across the window rather than trending up.
rank tracking

Editorial content pulls 72% of AI citations

Editorial content pulls 72% of AI citations AI citations by page type across 70 cited pages. Blog and guide content took 4,592 citations against 407 for the service and team pages. AI answers cite the material that explains a decision, not the pages that sell against it.
Specialty Tax Services Firm

43 qualified leads from AISEO + SEO in a 90-day window

A specialty tax services firm competing in a narrow professional niche. We produced every page on their site, keyword research through published draft, all of it live on their own domain in their own CMS. In a 90 day period those pages produced 43 qualified proposal requests from organic and AI search.

43
qualified leads, 90-day window
14%
of leads came from AI
+52%
Google clicks, 6 months
10
keywords at position 1
1,885
AI citations, 90-day window
analytics.google.com

43 proposal requests from 2,192 organic sessions

43 proposal requests from 2,192 organic sessions GA4, 27 May to 24 Aug 2026, filtered to organic search and AI assistant sources only. 43 lead events across 2,192 sessions, a 1.96% session-to-lead rate. AI assistants sent 4% of the sessions and produced 14% of the leads, converting at 6.45% against 1.76% for traditional search.
search.google.com

Google clicks up 52% in six months

Google clicks up 52% in six months Search Console, last six months against the previous six. Clicks 1.32K to 2.01K, a 52% rise. Average position improved from 14.3 to 10.3.
bing.com/webmasters

Cited 1,885 times in 90 days

Cited 1,885 times in 90 days Bing Webmaster Tools, AI citation volume across 90 days. Daily citations climbed from 8 to 30 as more of the pages entered the index.
rank tracking

26 of 46 tracked keywords in the top 10

26 of 46 tracked keywords in the top 10 Tracked keyword positions as at August 2026. 10 sit at position 1 and 13 in the top 3. The 20 still below the top 10 are the next wave, not the ceiling.
B2B Community Software Company

38 qualified leads from AISEO + SEO in a 90-day window

A B2B software company selling community and member engagement tools to membership organisations. Our team runs their organic search and AI visibility program. In a 90 day period their organic and AI search traffic produced 38 qualified leads, split between demo requests and contact form submissions.

38
qualified leads, 90-day window
3,760
AI citations, 90-day window
18
were demo requests
20
were contact forms
41
AI citations a day
analytics.google.com

18 demo requests from 3,882 organic sessions

18 demo requests from 3,882 organic sessions GA4, 2 June to 30 Aug 2026, filtered to organic search and AI assistant sources only, top five sources shown. Demo requests are the higher-intent of the two lead events and account for close to half the 90 day total.
rank tracking

A further 20 contact form submissions from the same traffic

A further 20 contact form submissions from the same traffic The second key event, same window and same filtered sources. 18 demo requests plus these 20 make 38 leads from 3,882 organic sessions, just under 1 in 100. No source outside the top five produced a lead on either event.
bing.com/webmasters

Cited 3,760 times in AI answers across 90 days

Cited 3,760 times in AI answers across 90 days Daily AI citation volume, 1 June to 30 August 2026, from Bing Webmaster Tools. An average of 41 citations a day across 7 separate pages, peaking at 115 in a single day. Volume ran higher through June and July than August.
Before you scroll further

Every number here came from a client dashboard

Not a model, not a projection. We will walk you through the exports on a call.

High-Ticket Executive Staffing Firm

13 booked calls from AISEO + SEO in a 90-day window

A staffing firm placing senior executive support with founders and C-suite leaders. High-ticket placements, long consideration cycles, and a booked sales call rather than a form fill as the conversion point. Our team runs their organic search and AI visibility program. In a 90 day period organic and AI search produced 13 booked calls from 6,873 sessions.

13
booked calls, 90-day window
17,716
AI citations, 90-day window
22
pages cited daily
6,873
organic sessions
99.6%
of citations on editorial
analytics.google.com

13 booked sales calls from 6,873 organic sessions

13 booked sales calls from 6,873 organic sessions GA4, 2 June to 30 Aug 2026, filtered to organic search and AI assistant sources only. One booked call per 529 sessions. At this price point the conversion is a calendar booking with a decision maker, so the bar to convert is far higher than a form fill and the volume reads accordingly. Two of the 13 came from AI assistants, which sent 1.7% of the sessions.
bing.com/webmasters

Cited 17,716 times in AI answers across 90 days

Cited 17,716 times in AI answers across 90 days Bing Webmaster Tools, 1 June to 30 August 2026. An average of 195 citations a day across 22 separate pages, drawn from 88 distinct URLs, peaking at 384 in a day. Volume held broadly level across the window.
rank tracking

Cited across every stage of the hiring decision

Cited across every stage of the hiring decision AI citations by what the article helps a buyer do. The library covers the whole arc, from working out what the role is through comparing it against adjacent roles to choosing a provider. Their four company and pricing pages took 57 citations between them, against 15,845 for the editorial library.
Built end to end by the agents

The same system, run on a site we own

The seven studies above are client programs our team runs. This one is a site in the video game space we built ourselves, every page written by the agents with no human writer at any stage. It is the test bed the system was proven on.

Video game content site

A site our agents built from scratch, cited 144,500 times a month in AI answers.

A site in the video game space we built end to end with Carbon and Ember. It started as a hobby project with no time and no budget, and it became the test bed we proved the whole system on. Every page was produced by the agents, with no human writers and no human drafting at any stage. There are 750+ published pages, and the numbers below all come from them.

144.5K
AI citations / month
237
pages cited by AI
2,000+
daily readers
1m 48s
avg. time on page
0
human writers
rank tracking

Cited 144.5K times across 237 pages in 30 days

Cited 144.5K times across 237 pages in 30 days AI citation performance over 30 days. 144.5K total citations across an average of 237 cited pages, all agent-written, tracked through Microsoft Copilot and partners.
ahrefs.com

Grew through the June 2026 AI spam update

Grew through the June 2026 AI spam update Ahrefs performance view. The marker is the June 2026 spam update, the one built to catch AI content. Organic traffic and pages both climbed straight through it.
rank tracking

Cited across 6 AI platforms

Cited across 6 AI platforms AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, and Grok, all citing the same agent-written pages.
analytics.google.com

2,000 readers a day, staying 1m 48s on average

2,000 readers a day, staying 1m 48s on average Google Analytics. Engagement time is the number that matters here. People stay 1 minute 48 seconds on average across 750+ pages, which is a long time for content people supposedly do not want to read.
How these numbers earn the page

Four checks before a result is allowed to be published

A case study a prospect can pick apart is worse than no case study. Every claim on this page clears all four.

The work came first

The build date has to precede the lift. If a page moved before we touched it, it is not our result and it does not appear.

Measured against a control

Same-window performance of that client’s pages we did not touch. If the whole site rose 40% and our pages rose 45%, the story is 5%.

Google updates flagged

Any confirmed core or spam update inside the window gets named, or we pick a cleaner window.

Ninety days minimum

Nothing counts until 90 days after publish. A four week spike is not a result.

Lead counts use a deliberately strict model: landing page, session source, and conversion all inside the same session. That undercounts. The real figures are higher, not lower.

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393 qualified leads · 7 clients · one 90-day window · every number from a client dashboard

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