The Mile High City is home to almost 700,000 small businesses and counting. Given this economic climate, conducting a thorough Denver SEO audit is essential to help you stand out amidst a sea of competitors online.
By optimizing your site based on the audit findings, you can attract more customers and capture a larger slice of the competitive Denver market.
If that’s what you’re here for, avail of a free SEO audit with TrioSEO.
With more than 10 years of experience in the industry, our team will evaluate your website’s performance, identify critical issues, and provide actionable insights that will drive the results you need to succeed in Denver SEO marketing.
What is an SEO Audit?
How well does your website perform as per the best SEO practices? An SEO audit answers that question.
Before you dip into anything SEO, conducting an SEO audit is absolutely essential for every business. It provides a detailed evaluation of your website’s current performance in search engines, highlighting your strengths and weaknesses.
This process involves the analysis of your on-page SEO and content quality. By identifying opportunities for improvement, an SEO audit is the first step toward creating a killer SEO strategy that optimizes your website for maximum visibility.
How Long Does it Take to Complete an SEO Audit?
On average, an SEO audit takes 2-4 business days to complete. Ultimately, this will depend on:
- The scale of your website and audit. The more pages a website has, the longer it will take.
- Another factor that can influence the time it takes to complete an audit is whether your website has ever been optimized for SEO. If it hasn’t, the audit might take longer, potentially extending to the latter part of the timeframe.
SEO Audit Checklist
When conducting an audit, these are the seven elements that we’ll assess on your website:
1. Keywords
Keywords are a significant part of every successful SEO strategy, but finding the right keywords is a whole different story. At the same time, these keywords must be incorporated seamlessly on your website.
Conducting an SEO audit will help you identify these keyword opportunities. When chosen correctly, you’ll certainly see results through increased organic traffic and boosted search engine rankings.
2. Meta Elements
Next, we’ll take a look at your site’s meta elements. These are found in the page descriptions on search engines and page titles on your browser. Do these contain the relevant keywords that we identified previously?
If not, we’ll work on optimizing your pages to ensure they accurately reflect your content and make their way to your target audience’s screens.
3. Multimedia Elements
Do you have relevant multimedia elements on your webpage, and more importantly, are they optimized? While pictures and videos make your website more attractive to viewers, it’s just a small part of good SEO.
We also consider if your pictures contain alt texts and file names with the appropriate keywords. This helps search engines further understand your website.
4. Links
Another important part of our SEO audit involves reviewing your external and internal links. While both link to relevant pages, the former connects to other websites, while the latter links to other pages within your website.
Internal links help users and search engines navigate your website while establishing site hierarchy. Meanwhile, external links improve your site’s credibility by linking to reputable sources.
When we run an audit, we identify whether these links have been optimized to improve your website’s SEO performance.
5. Content Structure
Your content must be structured with proper headings and sub-headings (H1s, H2s, H3s, etc.) Structured content enhances the readability of your content and helps search engines understand the context and importance of different sections of your content.
Our audit will ensure that your content is well-organized and uses appropriate headings to highlight key topics and keywords to keep your SEO performance at peak.
6. Metrics
When conducting an audit, we closely examine the relevant metrics that affect your website’s rankings. Time on page and bounce rates are some crucial metrics that we analyze to understand user engagement and content effectiveness.
A high time on page implies that your content is valuable, while a high bounce rate suggests that users are engaging with multiple pages on your website.
By analyzing these metrics, we can identify areas for improvement and implement strategies to boost your rankings.
7. Tone and Language
An audit will consider whether your tone is consistent across all content types. You can’t use a casual tone if your audience consists of a more professional audience, just like you can’t use a formal tone for casual readers. This creates a disconnect, which you do not want.
A consistent brand voice is what you need to effectively convey your message through content, and an audit helps identify whether your tone aligns with your audience’s preferences.
As for language, we check whether your content uses technical terms and other heavy jargon — absolute no-nos for a layperson, but acceptable for expert professionals. By identifying these issues, we help create accessible and user-friendly content.
Benefits of an SEO Content Audit
Conducting an SEO content audit will help your business grow in several ways.
These are some of the many benefits:
Increased Conversions
A well-executed SEO strategy significantly increases your conversion rates by attracting qualified traffic and aligning your website with user intent. An SEO audit identifies areas for improvement in the use of keywords, website technicalities, and user experience.
As a result, visitors are more likely to take action — such as making a purchase, signing up, or setting up a discovery call. Eventually, this leads to higher ROI and substantial business growth.
Improved Search Visibility
Enhanced search visibility brings more organic traffic to your website. Effective SEO strategies increase the probability that your website ranks higher on search engine results pages (SERPs).
When you rank higher, you position your website as an authoritative source in the field, boosting brand visibility and drawing in more potential clients.
High-Quality Content
The battle for the top spot in search engines boils down to high-quality content — content that readers actually read. An SEO audit discovers any content gaps you can fill and opportunities you can leverage to help create informative, engaging, and optimized content.
By doing so, you attract and retain a loyal audience that boosts traffic and helps you clinch that highly coveted #1 spot.
Learn More About Your Competitors
Gaining the top spot won’t be easy, with all your competitors keeping their eyes on the prize. Competitive analysis reveals their strengths, weaknesses, SEO strategies, and market opportunities.
You can just imagine how valuable this information would be — it’s like having a playbook of their tactics. From this data, you can refine your own strategies to capitalize on their shortcomings and stay ahead in the market.
Reduced Technical Issues
No one likes a slow-loading webpage. Even studies have shown that a 4-second difference in desktop website loading speeds can mean a 2.5x boost in conversion rates.
An SEO audit reveals technical problems like broken links, slow loading times, and duplicate content. Solving these issues ensures search engines crawl and index your website easily.
When you partner with TrioSEO, you’ll reap all these benefits to enhance your website’s search engine performance and visibility.
With over 10 years of experience in the fast-growing SEO industry, our time-tested strategies have allowed us to scale businesses to 8 figures. Schedule a content audit with TrioSEO to experience tangible results for your website!
What are the Next Steps after an SEO Audit?
Once the audit is complete and we have your results, we’ll get in contact with you regarding our strategy plan and pricing.
We offer 2 main services to help you attain your SEO goals:
- Strategy + Outlines: We take charge of content strategy and keyword research. Based on our findings, we’ll create content outlines to guide your writers while creating your content.
- Full-Service SEO Content: This core service is completely hands-off from your end. We’ll cover everything from devising the most effective content strategy for your website to publishing the written content.
Let’s dig a little deeper into our winning process here at TrioSEO:
- We perform keyword research based on an industry-tested method known as the hub-and-spoke strategy, which helps you organize content, build authority in your industry, and increase engagement.
Our team only uses advanced SEO tools, like Ahrefs, SEOwind, SurferSEO, and Keyword Insights to help you achieve your SEO objectives.
- Then, we create content briefs (aka outlines) considering our understanding of your website’s needs.
Each brief provides direction. What writing style should you use? What specific keywords should you target? What topics should you cover? What do you aim to achieve with your content? An outline answers all these questions.
- Afterward, our team of writers craft original, engaging, and high-quality content. We review all drafts through our rigorous quality control process. Once the content is good to go, we’ll upload it following the best on-page SEO practices.
From here, we’ll provide you with monthly and quarterly reports so you can stay up to date on your website’s performance.
Once you decide which service you prefer, we can discuss the pricing. In general:
- For our Strategy + Outlines service, our pricing plans start for as low as $1500 per month for the Bronze package and go up to $2750 per month for the Gold package.
- For our Full-Service SEO Content plan, our Bronze package goes for a monthly rate of $3000, while our Gold package is priced at $5000 per month.
Frequently Asked Questions (FAQs)
We often receive queries on Denver SEO audits, so we’ve compiled some of the most common questions:
Who is the Best Denver SEO Company?
TrioSEO is the best Denver SEO company you can choose to climb the search engine ranks.
Given our experience of more than a decade, we know what strategies work to help your website drive organic traffic and generate leads.
What are Common Issues Found During an SEO Audit?
Based on our experience, the most common issues we find during SEO audits are broken links, duplicate content, lack of keyword research, and unoptimized meta elements.
How Do I Fix Problems Identified in an SEO Audit?
After an SEO audit, we will give you a report which contains our findings and an action plan. Once you partner with us, we’ll guide you through our tried-and-tested process so we can achieve the results you seek.
Contact us today to schedule your Denver SEO audit – together we’ll discover new ways to leave a mark on search engines!
Conclusion
Subjecting your website to an SEO audit is an essential stepping stone to standing out amongst the fierce competition in Denver. With many businesses hungry for that top spot, an SEO-optimized website will be your secret weapon to cut through the noise and attract more local customers.
At TrioSEO, we understand the challenges of growing your website and are committed to helping you succeed. Backed by over 10 years of experience, we’ve seen it all — we’re ready to tackle any SEO issue and guide you through the process.
Our team combines SEO expertise with personalized service so you get the results that truly matter. Don’t let your website’s potential go untapped – take the first step with TrioSEO’s free SEO audit.
