Executive Summary
This case study showcases how TrioSEO helped grow Hello Audio’s organic search over a one-year period of working together.
Hello Audio is a podcast hosting platform designed for entrepreneurs, course creators, and coaches to deliver private, on-demand audio content. It simplifies the process of creating and sharing podcasts, enabling users to connect with their audiences through personalized, binge-able audio experiences.
Key Wins
Below are some key wins we saw:
Analytics Growth
- 210% Click Growth (YoY)
- 11.4K Clicks per Month (Peak)
- 582% Impression Growth (YoY)
- 511K Impressions per Month (Peak)
- 10.4K Unique Vistors per Month (Peak)
Content Growth
- 96 Blog Posts
- 76 #1 Rankings
- 118 Top 3 Rankings
- 590 Top 10 Rankings
- 5,800 New Keywords
TrioSEO’s Approach
Our approach from the start was to focus on bottom-of-the-funnel (BOFU) content and publish 8 articles per month. After working with them for a year, the blog has grown to 100+ articles, and the site’s organic presence has exploded.
From day one, we emphasized on-page user experience and catered to Google’s E-E-A-T content guidelines, upgrading Hello Audio’s expertise, experience, authority, and trust within their blog.
In the first 90 days, our team tackled updates and new content, focusing on high-intent keywords related to ‘private podcasting.’
From there, we targeted other content categories related to their ideal customer profile (ICP), giving them the best opportunity to convert browsers into buyers.
Letter from Founders
Hey there, we are Nathan, Steven, and Connor.
Thanks for reading our SEO Case Study about how we grew Hello Audio’s SEO.
This case study will explain how we grew Hello Audio from 4K to 12K monthly clicks (and 75 #1 Rankings) after publishing nearly 100 blogs.
Want to work with us? Sign up for a free SEO audit and consultation.
If we work together, our team will look under the hood of your website to identify potential issues and areas of opportunity.
We’ll share the results with you and jump on a call to answer any questions about SEO and growing your website’s organic traffic.
Cheers,
Steven Schneider
CEO, TrioSEO
The Results
Before we dive into the specifics, here’s a snapshot:
Analytics Growth
- 210% Click Growth (YoY)
- 11.4K Clicks per Month (Peak)
- 582% Impression Growth (YoY)
- 511K Impressions per Month (Peak)
- 10.4K Unique Vistors per Month
Content Growth
- 96 Blog Posts
- 76 #1 Rankings
- 118 Top 3 Rankings
- 590 Top 10 Rankings
- 5,800 New Keywords
Now, with that said, let’s dive into how we made it happen for their SEO.
Where Did Hello Audio Start?
Hello Audio was in a special situation:
- Domain Rating: 57
- Backlink Profile: Very Strong
- Opportunities: Excellent Authority
Since Hello Audio had such a strong domain authority at the start of our working relationship, we knew content had a high chance of ranking well.
Because Hello Audio had a growing brand and strong affiliate program, we weren’t starting from scratch- the site had a decent number of clicks and impressions.
Here is a snapshot from Google Search Console the month before working with TrioSEO.
Aside from a few blogs, most traffic was funneled to their home page and user help guides for Hello Audio users. This meant that our strategy would rely heavily on new content while also looking to upgrade existing content.
What Was Our Strategy to Grow Their SEO?
Before we published SEO content, we did an in-depth analysis of their website:
- Current Content Analysis: Mixture of blogs and help guides
- Keyword Research: Primary focus on ‘private podcasting’
- Competitor Analysis: Few close competitors, more ‘podcast host’ platforms
- Business Analysis: SaaS to quickly turn content into private podcasts
Next, we met with the client and talked to them about their content strategy for the first 90-day sprint:
The first sprint was a mixture of updates and new content, with the core focus being new content.
Of course, we focused heavily on high-intent, Bottom-of-the-Funnel (BOFU) content and ‘private podcast’ topics closely related to Hello Audio’s ideal customer profile (ICP).
We also suggested some improvements to improve the user experience of blogs.
Before working with TrioSEO, the blog lacked some E-E-A-T elements: experience, expertise, authoritativeness, and trustworthiness. According to Google, “It is used to evaluate if our search ranking systems provide helpful, relevant information.”
On top of this, we also found an opportunity to cover competitor guides, such as “podbean alternative” and “podia alternatives” (to name a few). These topics were keyword goldmines, allowing our team to load them with many secondary keywords.
With the strategy in place, it was time to execute.
How Was It Implemented?
Once the strategy was fully analyzed and agreed upon, we put our team to work:
- SERP Analysis: Hello Audio had great authority (DR 50+), so we knew we could confidently target various keywords.
- Outline Creation: Each outline was SEO optimized and fitted with relevant keywords in the H1, H2s, H3s, meta descriptions, FAQs, and more.
- Writing: All content was human-written and human-edited to ensure that quality was the top priority.
- Editing: Our team worked with writers to ensure the tone, messaging, and CTAs were perfect across all 90+ articles.
- Uploading: We optimized various on-page elements to abide by all SEO best practices, such as internal linking and image alt-text (to name a few).
- Publishing: Once published, we manually submitted all content to Google Search Console to prompt crawlers to index it as quickly as possible.
We aimed to write, edit, and publish 8 monthly articles, focusing on various content categories and internally linking blogs per the hub-and-spoke method.
During the process, we kept the client up to date with weekly email updates, their SEO tracker, and regular emails discussing different points where we needed their input.
How Fast Did the Client See Results?
Content started to perform well almost immediately.
In our first 3 months working together with Hello Audio, we had increased clicks by 24% (+3.5K clicks total).
After 6 months, TrioSEO added 26,800 clicks, a 157% increase in one 90-day sprint. That’s the power of SEO after content starts to rank and keywords compound.
One article, in particular, was performing exceptionally well and had started to rank for over 1,000 keywords – yes, one article ranked for over a thousand keywords and secured 30 top 3 rankings.
To achieve this, it was very important for our team to focus on high-intent, bottom-of-the-funnel keywords.
What are these keywords? They are terms closely related to Hello Audio’s core ICP: private podcasting. We focused heavily on private podcast keywords to ensure they secured top rankings and were connecting with their ideal audience.
What Other Upgrades Did We Help With?
As mentioned above, we worked with Hello Audio to produce high-quality content and advise them on other areas of their website.
So how did we do this?
We added an author profile, a published date, and a few other elements that add to the user experience of the article.
Having these elements within the blog helped add a more personal touch when people visited. In the world of AI, it’s important to put a face to your brand.
Below the author bio and at the top and bottom of the blog, we added a CTA to direct visitors to sign up for Hello Audio’s 7-day free trial.
Aside from user experience (UX) additions, another core focus of ours was internal linking. Internal linking is when you connect one blog to another, and it’s extremely beneficial for your SEO. The more optimized your content, the better it will perform.
We started with a one-time internal linking upgrade for existing content, then ensured all content moving forward was set up for success and followed SEO best practices.
Final Thoughts
The goal of SEO is threefold:
- Focus on high-intent, BOFU traffic
- Create content that attracts your ICP
- Leverage that traffic and turn browsers into buyers
Remember that some of the core pillars of successful SEO relate to high-quality content, authority, and a technically sound website. Since Hello Audio already had two of those three, it made our work more successful.
We are extremely thankful that the Hello Audio team trusts us with their SEO to grow their organic search.
Want Our Team to Tackle Your SEO?
We would love to have you as a client and treat your site like ours.
At TrioSEO, we take great pride in communication, customer service, and results.
Want to start immediately?
Choose your desired package, then contact Nathan Hirsch or schedule a call to get everything in motion.
Why People Trust TrioSEO
Below are a few testimonials from TrioSEO clients:
For more insight, watch a video testimonial from Daniel Little, CEO of Link My Books.
Who We Are
Hey there. We are Nathan, Steven, and Connor. We have scaled multiple businesses to 6, 7, and 8 figures utilizing SEO, with an exit to The Hoth in 2019.
SEO is the cornerstone of any business we build, and we are on a mission to offer the exact strategies we use to help you grow your business.
Contact Nathan Hirsch, and let’s put your next 90-day sprint in motion.
