Letter from Founders
Hey there, we are Nathan, Steven, and Connor.
Thanks for reading our SEO case study about how we grew Long Angle’s SEO.
We worked with Long Angle for 5 months, published an average 5 articles per month, and helped upgrade several core components of their website.
In this case study, we’ll explain how we grew Long Angle from:
- 5,850 to 8,630 Total Clicks (+47%)
- 25,000 to 203,000 Total Impressions (+712%)
- 20 to 57 Monthly Organic Lead Magnet Downloads (+185%)
And by steadily publishing high-quality content, achieved:
- 30+ Number 1 Rankings
- 100+ Top 3 Rankings
- 150+ Top 10 Rankings
Want to work with us? Sign up for a free SEO audit and consultation.
Our team will examine your website to identify potential issues and highlight the areas we can tackle if we work together.
We’ll share the results with you and then jump on a call to answer any questions about SEO and growing your website’s organic traffic.
Cheers,
Steven Schneider
CEO of TrioSEO
The Results
Before we dive into the specifics of how we grew Long Angle’s SEO, here’s a snapshot of the results we got:
Let’s dive into how we made it actually happen for their SEO.
Where Did Long Angle Start?
Long Angle was in a special situation:
- Domain Rating: 2
- Backlink Profile: Beginner
- CRO Set Up: Existing lead magnet
- SEO Traffic: Heavily reliant on brand name
- Concerns: Low domain authority in finance niche
- Opportunities: Bottom-of-funnel competitor terms
When TrioSEO first met with the Long Angle team, we were realistic about the challenges ahead since their domain rating (DR) was 2. The fiance arena is typically more competitive, and a high DR is (usually) a must.
However, with careful planning and strategizing, Long Angle’s SEO exploded, and we saw incredible results.
What Was Our Strategy to Grow Their SEO?
Before we created content, our team did an in-depth analysis of their website:
- Current Content Analysis: Few expert-written blogs, but no rankings
- Keyword Research: Good opportunity to establish topical authority
- Competitor Analysis: Great potential to explore competitor keywords
- Business Analysis: Has 1 primary lead magnet driving organic sign-ups
- ICP Understanding: HNW CEOs, Founders, Post-Exit Entrepreneurs
Next, we met with their marketing manager and discussed the content strategy for our first 90-day sprint.
Our first goal was to cover all the ‘High Net Worth’ (HNW) topics within reach and grow their topical authority—a win-win.
Why?
Their ideal customer searched for HNW-related keywords, and Google would quickly establish them as an authority.
Here are some keywords we decided to go after together:
We targeted a mixture of bottom-of-funnel (BOFU) and middle-of-funnel (MOFU) topics: keywords with high intent relevant to their offer.
As with all clients, we start with BOFU content and expand into MOFU and TOFU (top-of-funnel) to strengthen topical authority. But what really matters is BOFU content—that’s what moves the needle for any company’s SEO ROI.
We also suggested some improvements on their website that they could make to improve the chances of their SEO performance:
- CRO: More integrated CTAs
- Blog Design: Enhancements as per EEAT guidelines
- Website Design: Architecture improvements
- Backlink Building: Investing in PR linkbuilding
With the strategy in place, it was time to execute.
Since their lead magnet was a primary focus, we immediately upgraded that page to ensure it was SEO-friendly.
What did we do?
- We optimized the title tag
- We optimized the primary H1
- Added more supporting content
- Upgraded the branding and design
- Added internal links site-wide pointing back
Making these minor changes quickly helped acquire 50+ new keywords, securing several number 1 rankings and a handful of other top 3 and top 10 rankings.
We also saw an opportunity to update Long Angle’s home page since this was a primary driver for one of their high-intent keywords, ‘High Net Worth Networking.’
Beyond changing the H1, backend title tag, and meta description, we planned to add ~750 words of supporting content that spoke to their ICP about the benefits of joining the Long Angle community.
How Was Everything Implemented?
Once the strategy was thoroughly prepped and agreed upon, our team went to work.
We analyzed top-ranking content for our roadmap’s ‘high net worth’ topics and created SEO-optimized article briefs.
One common misconception about SEO is that 1 blog = 1 keyword, which is true if referring to the primary keyword.
However, good SEO is also about loading pages with tons of secondary keywords.
Think about these like doors in a building: the more doors (e.g., keywords) on the building (e.g., website), the more entry points for visitors.
As you can see below, we loaded up some pages with as many as 50+ keywords.
In just 5 months, we had added almost 900 keywords to their site — all of which had various rankings (that’s a lot of doors).
During the process, we kept Scott (Long Angle’s marketing manager) up-to-date with weekly email updates, a custom analytics dashboard, and regular emails discussing different points where we needed their input.
Another big win for Long Angle was targeting competitor keywords.
Many brands are hesitant to publish content that discusses competitors, but this is one of the best moves for your SEO.
Why?
Because:
- You position your brand in organic search for those terms
- You position your brand within that conversation
- You position your brand as an alternative
- This is extremely high-intent content
- It is very bottom-of-funnel
So we did just that.
Our team wrote several articles about their competitors and then offered Long Angle as a better solution to those readers. The results were astounding.
How Fast Did Long Angle See Results?
We always aim to see some growth within 60 days, and Long Angle was no exception.
After making updates across the site, in just 60 days, Long Angle saw a:
- 17% increase in clicks
- 165% increase in impressions
- 37% increase in organic lead magnet downloads
As mentioned above, competitor content performed very well.
After a few weeks, Long Angle was ranking in the top 10, top 5, and 1st in some cases.
When people searched for their competitor, Long Angle held the top spot.
Here are some of the keyword rankings for those articles:
What Other Upgrades Did We Help With?
In addition to creating content, we advised Long Angle on other aspects of its website, such as user experience (UX) and conversion rate optimization (CRO).
Let’s take a look at their lead magnet download page.
How did we help?
- Helping them design a more professional mock-up
- Adding clear copy to the hero section above the fold
- Optimizing this section with secondary keywords
- Advising them on a clear call-to-action
Since that lead magnet was one of their KPIs, we also embedded it within blogs.
Here it is shown in the body of one of their posts.
How Did It Impact Long Angle’s Business?
The goal of SEO is threefold:
- Attract new leads and customers to your website
- Establish subject matter expertise in your niche
- Educate your ideal customer on problems your business solves
For Long Angle, we’re happy to say that we achieved all three and then some:
- 47% Increase in Clicks
- 712% Increase in Impressions
- 185% Increase in Organic Lead Magnet Downloads
- Established them as a leading authority in the high net worth niche
- Helped grow their community through SEO content and organic search
Want Our Team to Tackle Your SEO?
We would love to have you as a client and treat your site like ours.
At TrioSEO, we take great pride in communication, customer service, and results.
Want to start immediately?
Choose your desired package, then contact Nathan Hirsch or schedule a call to get everything in motion.
Why People Trust TrioSEO
Below are a few testimonials from TrioSEO clients. For more insight, watch a video testimonial from Daniel Little, CEO of Link My Books.
Who We Are
Hey there. We are Nathan, Steven, and Connor. We have scaled multiple businesses to 6, 7, and 8 figures utilizing SEO, with an exit to The Hoth in 2019.
SEO is the cornerstone of any business we build, and we are on a mission to offer the exact strategies we use to help you grow your business.
Contact Nathan Hirsch, and let’s put your next 90-sprint in motion.
