Digital marketing encompasses a myriad of skills. So, it’s nearly impossible for your business to specialize in everything from content writing to creating captivating videos.
Moreover, hiring and managing a high-quality internal team can be daunting and costly, too.
Fortunately, outsourcing can be a viable solution that lets you focus on your niche skills without worrying about these challenges.
So, if content outsourcing is an option you’d like to explore, read on to find out about the process and tips on why and how to go about it.
TL;DR – How to Outsource Content Creation
Here’s a roundup of our top tips for outsourcing content creation:
- Set measurable goals
- Determine budgets
- Identify tasks for outsourcing
- Shortlist reliable candidates
- Outline the scope of work
- Sign a formal agreement
- Create briefing documents
- Implement onboarding
- Review and improvise
Detailed explanations for these pointers follow later in the article.
However, if you’re ready to outsource content and are looking for an experienced partner or perhaps want some queries to be addressed right away, connect with us at TrioSEO for a free audit and consultation.
We’ll share insights about our content writing services and even assess your existing content so you can get off to setting measurable goals for outsourcing your content strategy.
What is Content Outsourcing?
Simply put, content outsourcing is the practice of having an external party, such as a freelancer or external agency, develop or edit your brand content.
Marketers usually outsource content creation to boost SEO and marketing. In general, you could outsource different types of written content, including blogs, website material, and other content formats, such as website service pages.
When to Start Outsourcing Content
You should consider outsourcing content when it gets overwhelming, and you have to deal with the following challenges:
- Expertise: Your internal team lacks expertise in a specific area. For example, if you excel in B2B design but need support in B2B content writing, outsourcing could help.
- Resources: Tight deadlines and limited manpower affect the overall quality of your work.
- Costs: Hiring full-time staff exceeds your budget.
- Need: Your content requirement fluctuates.
Why Should I Outsource Content Creation?
There are several compelling reasons for content outsourcing.
Here are our top picks:
- Budget-friendly: When you outsource content creation, you only pay for needed content, avoiding costs like salaries, benefits, and office space, thus boosting profits in the long run.
- Scalability: Outsourcing content creation to experts helps you increase or decrease content output and easily scale based on your business needs.
- Broader Perspective: Hiring creators from diverse backgrounds bring broader perspectives to your content. Their niche focus gives access to valuable resources, insights, and tools.
- Time Management: Outsourcing content writing to experienced professionals frees up your in-house team to focus on core work, boosting morale and productivity.
Why not take a closer look at our meticulous processes from the discovery call to reporting? TrioSEO’s approach to strategy, experienced writers, and quality checks help you benefit from a robust content development framework customized to your brand’s needs.
How to Outsource Content Creation
The decision to outsource content can bring in a new phase of efficiencies for your agency.
These are some strategies for finding reliable content partners and ensuring successful collaboration:
- Set Measurable Goals: Define your content outsourcing goals. For example, whether it’s for legal content writing or SaaS content writing, setting goals like increasing web traffic or boosting sales helps identify the type of content required to achieve those goals.
- Determine Budgets: Fix a budget at the outset. Factor in platform fees, payment method (word, article, or hourly), costs for revisions, and the writer’s experience and specialization, as these can impact costs.
- Identify Tasks for Outsourcing: Plan which tasks you want to outsource, such as strategy, writing, and design. Demarcating outsourced content marketing tasks helps you focus on your in-house strengths.
- Shortlist Reliable Candidates: Ensure potential content partners have experience, good reviews, and SEO skills. Look for efficient processes, accessibility, and fair rates.
Ideally, pick someone who understands your goals and buyer profiles. Use Google rankings, freelance platforms, and social media recommendations to find them. - Outline Scope of Work: Discuss the project scope in detail; for instance, in SEO blog writing, define what’s covered and what’s not, including revision limits, project length, and costs. Likewise, communicate KPIs like engagement and conversions.
- Sign a Formal Agreement: Once you finalize your outsourcing partner, draft a contract specifying the type and platforms of content, monthly article expectations, and word counts. Include payment terms, content ownership, author attribution, confidentiality, and contract termination clauses.
It’s advisable to seek legal advice for comprehensive coverage. - Create Briefing Documents: Content briefs set clear expectations for content creation, leading to better results and a higher ROI. In the brief, highlight buyer personas, build your content calendar on relevant topics, and assign to outsourced teams.
- Implement Onboarding: Use onboarding to effectively define roles, responsibilities, communication channels, workflows, and content guidelines. Outline strategies for SEO, internal linking, and target audience. Share past content efforts and learnings.
- Review and Enhance: On receiving content, review for readability, SEO, originality, and tone. Get an expert’s go-ahead to publish the final content for niche topics. Every month, share notes to improve processes and working relationships.
If you’re considering outsourced content writing, get in touch for a free consultation and audit from our team. We’ll share details of our content creation services and explain how our content optimization skills and strategies can drive your brand’s visibility.
Why Outsource Content Creation With TrioSEO
You’ll likely want to know why you should choose TrioSEO over the others. The answer is very simple – we’re a dedicated team focused on delivering measurable results for your brand.
Our disciplined approach ensures effective collaboration and outstanding outcomes.
Here’s what it includes:
- Discovery Audit: We start with an audit to understand your brand needs and existing SEO status.
- Keyword Research: We prioritize content roadmaps based on research on different types of keywords. This helps us identify which words or phrases your buyers are using when looking for your brand or products.
- Hubbing Strategy: We use the hub-and-spoke strategy to create balanced content that links high-quality central content with specialized supporting pages on your website.
- Quality Assurance: Our experienced team creates only human-written SEO content. In-depth editing, reviews, and fact-checks for all content ensure accuracy.
- SEO Expertise: Our team uses over 10 years of experience to optimize content for Google, following best practices and EEAT guidelines.
- Accurate Reporting: Our team will monitor and track your content’s progress, providing monthly and quarterly reports to keep you updated on SEO performance.
If you’re contemplating content creation outsourcing, you’ll likely be on the lookout for article writing service providers. At TrioSEO, our best practices and sustainable processes help us provide scalable content, and that’s why many choose us as their trusted content partner.
Best Practices to Manage Outsourced Content Projects
When outsourcing content creation, maintaining a good working relationship is key.
Here are some best practices:
- Clarity: Be clear with your expectations and feedback. Make timely payments.
- Consistency: Offer regular work and notify of workload changes in advance.
- Relevance: Keep your outsourcing team informed about changing goals and audiences so they can create material that aligns with your new goals.
- Recognition: Give honest feedback, praise good work, and highlight top-performing content.
When done right, outsourcing offers practical solutions for resource management. In fact, you could get your current website audited free of charge by our experts at TrioSEO. We’ll also help you puzzle out your content creation needs and show you how we can be your trusted content partners.
Frequently Asked Questions (FAQs)
Let’s address some common queries about outsourcing content:
How Much Does it Cost to Outsource Content Creation?
Typically, content writing pricing options include per word, per hour, per project, or monthly retainer rates.
At TrioSEO, our flexible pricing plans range from $1500 for strategy and outline to $5500 per month for a comprehensive suite of content services. You can view our pricing to choose the best option for your needs.
What Factors Should Be Considered When Choosing a Content Creation Agency?
When selecting a content agency, first consider your content needs and budgets. Also, note the following factors about the shortlisted agencies:
- Industry expertise and credentials
- Content development processes and digital marketing tools used
- Reporting systems, KPIs, and how the agency evaluates success.
What Types of Content Can Be Outsourced?
You can outsource content creation from blogs to infographics, social media posts, and even video content.
At TrioSEO, we specialize in article writing, blog writing, and blog management, creating tailored content for diverse industries, B2B, and e-commerce businesses.
Conclusion
Outsourcing content creation can be just the perfect boost for your brand, letting your team focus on what they do best while professionals handle the content.
We hope our tips help you find the perfect content partner to drive business growth.
Ready to move to content outsourcing? Get your online content assessed and discover our results-driven content writing approach and packages tailored to your needs.
