Our SEO Content Writing Process
With more than 10 years of experience, our content writing services are designed to help you achieve your business growth goals. We take a strategic approach to your success, conducting an in-depth SEO audit and comprehensive keyword research.
Step 1: The SEO Audit
You may be wondering what an SEO audit has to do with content creation. Think of it as your roadmap to growth. Just like a normal map, it guides you from your starting point (the content you have right now) to your intended destination (content that increases your search visibility and sales).
Our SEO experts will study your existing content, highlight any areas of concern, identify gaps, and set out a plan for improvement.
Step 2: Keyword Research
In-depth keyword research is one of the cornerstones of successful content creation. To ensure you’re using the same kinds of search terms as your customers, we’ll dig deep to uncover both short-tail and long-tail keywords.
We’ll formulate a content strategy around those high-potential keywords with interesting and topical article suggestions.
Step 3: Content Creation
It’s time for our content writing pros to flex their creative muscles. Using the information gathered during the SEO audit and your high-potential keywords, they’ll create interesting and unique blog articles.
We’ll deploy our hub-and-spoke approach to content, as this has been proven to have incredible SEO benefits.
Step 4: Analytics and Reporting
Our digestible, user-friendly reports keep you fully updated on progress. You can easily review your search positions and see the impact of your new content.
Other useful data includes search traffic volumes, best performing content and the number of times your site shows up in search (search impressions).