Many businesses today struggle to keep up with the latest SEO trends, which often leads to underperformance. Limited resources, lack of expertise, and the demand for fresh, optimized content can stifle business growth.
That’s exactly why many businesses turn to SEO outsourcing. Doing so allows you to tap into a wealth of expertise that may not exist within your team.
This article will discuss the benefits of outsourcing SEO services, how to choose an agency effectively, and the specific services that can propel your business forward.
TL;DR – When Should You Outsource SEO?
Every business faces the decision to go in-house or outsource SEO. While we’ll discuss this in more detail later on, these are the main considerations that can help you decide:
- If your team lacks SEO expertise, outsourcing can bridge the knowledge gap.
- Outsourcing is often more cost-effective than hiring in-house.
- By outsourcing SEO, your business can focus on other essential operations.
- Outsourced teams can provide scalable solutions to help you adapt quickly to market demands.
At TrioSEO, we leverage 10+ years of SEO expertise that translates to customized solutions that generate real results for your business.
Our expert team, with extensive knowledge across various industries, creates compelling content that drives engagement and boosts sales.
Obtain a full SEO analysis of your website to get started!
What is SEO Outsourcing?
SEO outsourcing is the process of hiring an external entity, such as an agency, to handle all or part of a business’s SEO activities.
Most businesses resort to outsourcing services when they need to leverage their in-house expertise to scale SEO efforts when needed.
SEO In-House vs. Outsourcing
Choosing between in-house SEO and outsourcing depends on your goals, budget, and resources. Here’s a quick comparison to guide you:
| Attribute | SEO In-House | SEO Outsourcing |
| Cost | Higher upfront costs (salaries, hiring, training) | Often lower costs than hiring full-time staff |
| Expertise | May require comprehensive training for team members | Access to a team of highly skilled SEO professionals |
| Control | More direct control over strategy | Less day-to-day control |
| Scalability | Limited by team size and budget | Scalable to meet your business needs |
| Implementation | Usually slower due to limited resources | Faster implementation, considering agencies can handle several projects |
| Flexibility | Less flexible due to a fixed time and budget | More flexible contract options and service packages |
Benefits of Outsourcing SEO
Outsourcing SEO may be a new concept for some businesses, but you’ll be pleasantly surprised by how beneficial it can be. These are the core benefits:
- Cost Savings: One of the top reasons businesses choose to outsource their SEO services is the lower cost. There’s no lengthy hiring process that can easily rack up recruitment costs or a regular employee training program, which can come at a steep price tag.
- Focus on Main Business Operations: With the SEO tasks off your plate, you can focus on other primary business objectives. As mentioned, SEO involves a lot of work, and it’s easy to stretch your team’s focus thin.
Instead, you and your team can focus on other operations that also drive revenue and growth.
- Scalability and Flexibility: If you want to amp up your SEO to compete successfully during peak seasons, you can turn to an outsourced SEO team to help you scale when you need the resources.
SEO Services Ideal for Outsourcing
When you outsource your SEO services, there are certain key areas in which agencies excel. These are the services that are ideal for outsourcing:
Keyword Research Services
Outsourcing keyword research services to an expert team enhances your SEO by providing market analysis, advanced keyword discovery, and comprehensive SEO strategy development.
Outsourced teams use advanced tools to search for and monitor high-impact keywords that your ideal customers use in their searches.
On-page SEO Services
On-page SEO services include several elements to consider, making it an ideal service for businesses looking to outsource. A professional team must begin with a comprehensive audit of your existing content.
The team can then incorporate keywords naturally into your content, ensuring they align with user intent and search engine visibility. Other elements often inspected by SEO teams include meta elements, images, and internal linking.
Off-page SEO Services
Just as important as what you find on the webpage is what occurs off the page. Off-page SEO services focus on building a website’s authority and reputation through external factors that affect search visibility.
One effective off-page SEO strategy is link building, which involves acquiring backlinks from reputable and relevant websites. You can achieve this through writing guest posts.
Technical SEO Services
While the readers may not often notice the technicals, they can be considered the backbone of a website’s performance. Outsourcing technical SEO services ensures that your site is well-structured and user-friendly.
The first step typically involves conducting a technical audit, identifying issues such as broken links, duplicate content, and crawl errors that may affect search engine visibility. Then, they optimize your site speed through strategies like compressing images and minimizing server response time.
Local SEO Outsourcing
Business owners aiming to target customers within a specific geographic area can consider outsourcing their local SEO to agencies, considering that roughly one out of two Google searches are for local businesses.
Optimizing the Google My Business profile is the first step in outsourcing local SEO. You must ensure that it includes accurate information, including hours, address, and services.
Outsourced teams also focus on other previously mentioned strategies, such as keyword research and link building, except they perform these locally.
White Label SEO Outsourcing
By availing white label SEO services, you get to grow your own SEO brand without investing in extensive resources or hiring an in-house team.
When partnering with a white-label SEO provider, your business can gain access to various services, such as link building, keyword research, and technical SEO—all personalized to your clients’ needs.
In this case, the white label partner is responsible for the implementation and reporting, while the business can present the results as its own.
How to Outsource SEO Work
Remember, outsourcing SEO work enhances your online visibility, allowing your team to focus on your internal business activities. Here’s a step-by-step approach to do this effectively.
- Understand Your Needs: Identify the specific SEO tasks you want to outsource. With this information, you can find a provider specializing in your target areas.
- Research Potential Agencies: Look for SEO agencies with a reputable track record. Check their portfolios, client testimonials, and case studies.
- Request Proposals: Contact shortlisted agencies and request detailed proposals. These should include the strategy, pricing, timeline, and expected outcome.
- Start a Trial Project: If possible, begin with a smaller project or trial period. Starting small allows you to assess your compatibility with the agency before you make a long-term commitment.
Choosing the Best SEO Outsourcing Company for You
While you will stumble upon many SEO outsourcing agencies during your search, not all of them will meet your requirements. These are the main factors to consider in your decision:
- Expertise: How long has the team been in the SEO industry? Are they reputable? You need a team that understands the ins and outs of various industries.
- Client Testimonials: Look for evidence of past successes and check for positive feedback to better understand the agency’s effectiveness.
- Personalized Approach: At all costs, avoid agencies that offer one-size-fits-all solutions. Writers, for instance, must be able to handle different types of content writing while personalizing each piece to the brand’s voice and audience.
- Regular Communication: A trustworthy agency will maintain open lines of communication and provide regular updates on results and progress.
What Makes Us a Great SEO Outsourcing Agency
Our team at TrioSEO holds more than 10 years of experience in the challenging SEO industry, with proven results. But besides that, we pride ourselves on the following attributes:
- Customized Strategies: We take a personalized approach to our clients. After conducting an in-depth analysis of their business, we formulate a strategy that suits their needs.
- Expertise Across Industries: TrioSEO is no one-trick pony. Our diverse team comprises SEO experts and writers who know the inner workings of several industries.
- Transparent Communication: Our team keeps you posted on the latest updates, weekly wins, and DIY SEO tips.
- Continuous Adaptation: We know how the industry changes faster than you can blink. Our team constantly monitors the latest trends and algorithm updates to give you the desired results.
Reach out to our team for a free SEO audit and consultation!
SEO Outsourcing Tips and Best Practices
When done right, SEO outsourcing can yield positive results. Use the following expert tips and practices to achieve SEO success:
- Define KPIs and milestones.
- Schedule frequent check-ins.
- Choose an agency that offers detailed reporting.
- Prioritize agencies with sustainable growth strategies.
- Evaluate the SEO tools used (e.g. Semrush, Ahrefs, etc.).
- Set realistic timelines.
Frequently Asked Questions (FAQs)
Below, we’ve gathered answers to the most common questions we’ve received on SEO outsourcing:
How Much Does SEO Outsourcing Typically Cost?
On average, SEO outsourcing services cost $1,500-$5,000 per month. TrioSEO’s pricing falls well within this range, depending on your chosen plan.
Can I Outsource Specific SEO Tasks, or Is a Full-Service Approach Better?
Yes, outsourcing specific SEO tasks is possible. For example, you can outsource content creation while keeping keyword research in-house.
However, we advise a full-service approach to ensure a more cohesive strategy. TrioSEO’s premium plans offer more comprehensive services, allowing you to stay hands-off.
Can SEO Outsourcing Be Integrated With Other Digital Marketing Efforts?
Absolutely! SEO can complement other digital marketing efforts, such as content marketing, PPC, and social media.
How Do I Transition From In-House SEO to Outsourcing Without Losing Momentum?
Transitions become easier when you document your current SEO strategies and goals. Then, communicate with the outsourcing team regularly or schedule transition meetings.
You may also consider a gradual turnover of tasks, where the outsourcing team starts with specific tasks and gradually takes on the entire strategy.
Conclusion – To Outsource SEO or Not?
Now, for the million-dollar question: should you outsource or not? The balance tips in favor of yes. The rewards are plentiful, while the risks are manageable.
With expert knowledge and more time to accomplish other core business operations, you can successfully scale your business while increasing online visibility.
At TrioSEO, we have 10+ years of in-depth SEO expertise that has helped us scale businesses up to 8 figures. Our skilled team of wordsmiths crafts all the content while you can focus on expanding your business.
Schedule a free SEO consultation with our team today!
