Free Resources for Shopify Brands
The Shopify SEO Checklist : 50 Actions That Move You Up Google’s & AI Rankings
A free, no-fluff Google Sheets checklist covering every SEO lever on your Shopify store… technical fixes, on-page optimization, content strategy, and link building. Work through it yourself, hand it to your team, or hire us to execute.
- Instant access. No credit card. No spam.
Built by Ecommerce SEOs w/ 10+ yrs experience for Shopify stores.
Downloaded by Shopify founders.
Here’s Exactly What You’ll Get
This isn’t a generic SEO guide recycled from a 2019 blog post. Every item is Shopify-
specific, prioritized by impact, and written so you know why it matters, not just what to do.
Technical SEO
... 10 checks
Crawl errors, canonical tags, Core Web Vitals, robots.txt, structured data … everything that affects how Google sees your store.
On-Page SEO
... 10 checks
Title tags, meta descriptions, H1s, image alt text, and product copy … the basics most stores still get wrong.
Content & Keywords
... 9 checks
Keyword mapping, buyer-intent targeting, content clusters, and how to structure your blog for compounding SEO returns
Link Building & Authority
... 8 checks
Backlink audits, internal linking strategy, and realistic tactics to earn links without a PR agency
Shopify-Specific Fixes
... 8 checks
App bloat, 301 redirects, variant consolidation, FAQ schema … issues unique to Shopify that most SEO guides miss entirely.
Tracking & Analytics
... 5 checks
GA4 setup, Search Console configuration, and the monthly reporting routine that keeps you from flying blind
What Founders Are Saying
“It took me 3 years to find a partner who can crush it for SaaS SEO. Believe actions speak louder than words, and the fact that I’m trusting them with the SEO for my biz’s website says more than I could ever say here.”
Rhami Aboud
$1M - $5M ARR
“I have been with TrioSEO for only three months and have already seen an increase in traffic. My click growth is up 66% and my impression growth is up 21%. I love working with the TrioSEO team.”
Isaac Gross
$1M - $5M ARR
“Working with TrioSEO has been an absolute game-changer for TSW Training. TrioSEO isn’t just an agency; they’ve become a trusted advisor and an integral part of our growth journey.”
Matthew Channell
$1M - $5M ARR
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This Checklist Is For You If...
- You’re running a Shopify store doing $500K–$20M/year and SEO is either broken, ignored, or managed inconsistently.
- You hired someone to “do SEO” but you’re not sure what they’re actually working on ... or whether it’s the right stuff.
- You’ve published products and collections but can’t figure out why Google isn’t sending you traffic.
- You’re about to invest in SEO and want to understand the landscape before you hire an agency or bring on a contractor.
- You’re handling SEO yourself and want a structured way to know what’s working, what’s missing, and what to fix first.
- You want to delegate SEO work to a VA or team member and need a clear, prioritized framework to hand them.
This is not for you if :
- You’re running a Shopify store doing $500K–$20M/year and SEO is either broken, ignored, or managed inconsistently.
- You’re looking for a shortcut that doesn’t involve actually improving your store. SEO requires real work.
Get Your Free Shopify SEO Checklist
50 prioritized actions. Instant access.
Delivered as a Google Sheet you can copy, fill in, and share with your team today.
- Instant access. No credit card. No spam.
Who Made This?
TrioSEO is an ecommerce SEO agency. We work with Shopify
brands who want to grow organic traffic without burning budget
on tactics that don’t move the needle.
We built this checklist because most free SEO content online is
either too generic to be useful or written by people who’ve
never actually run an ecommerce SEO campaign.
If you work through this checklist and want help executing it …
or if you’d rather hand the whole thing off to a team that does
this every day … we’d love to talk.
Questions About the Checklist
Is this really free?
Yes, completely. We’ll send you the Google Sheets link the moment you submit your email. There’s no upsell, no trial, and no catch. We offer it free because the best way to show you we know SEO is to actually show you we know SEO.
Do I need any special tools to use this?
No. It’s a Google Sheet … just click the link we send you, make a copy to your own Google Drive, and start working through it. Nothing to download, no account required beyond a Google login.
How long does it take to complete?
The checklist has 50 items. A thorough audit of a typical Shopify store takes 5–10 hours if you’re doing it yourself. Most people work through the High priority items in a single sitting, then chip away at Medium and Low over the following weeks.
I’m not technical. Can I still use this?
Most items on the checklist don’t require coding. Some technical items (like fixing canonical tags or implementing schema markup) will need a developer … but the checklist tells you exactly what to ask for, so you can hand it off without needing to understand it yourself.
I already have an SEO agency. Is this still useful?
Yes. Use it to audit what your agency is actually doing. The checklist covers 50 specific actions … if your agency can’t point to progress on the High priority items, that’s worth a conversation.
What if I want help executing this?
That’s what we do. If you get through the checklist and want a team to build and execute the full strategy, book a call with our CEO, Steven Schneider: https://calendly.com/trioseo/trioseo-sync .