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Top 5 Best B2B SEO Tools (Reviewed and Ranked)
December 26, 2024
Trusted by B2B & SaaS Brands
Our Shopify SEO strategies are geared towards improving your organic visibility and driving targeted traffic for maximum online sales.
Our Work
Read our case studies:
See how we grew FreeUp to $12M ARR and an exit with SEO and EcomBalance from 0 to 1.4M impressions on Google
The common challenges Shopify sellers often experience while trying to grow their customer base include the following.
Shopify sellers often struggle with limited visibility as competition grows, making it harder for their products to stand out. Without paid ads, gaining traction organically can take time since the content must consistently rank high in search engine results and on Shopify’s marketplace, which can be challenging.
Social media platforms frequently update their algorithms to keep up with current trends, which can drastically affect a seller’s organic traffic. When these algorithms shift, previously effective strategies may no longer give the same results, forcing sellers to constantly adapt their marketing approach to maintain visibility.
Organic marketing campaigns require consistently creating high-quality and engaging content. However, the process is time-consuming and demands creativity, thus leading to a conflict between content needs and other business operations.
Most Shopify sellers are small businesses with limited budgets and personnel to execute a comprehensive organic marketing campaign. The sellers may not have access to advanced tracking and analysis tools, thus struggling to assess ROI or determine which strategies to double down on.
Shopify sellers often experience issues with keyword research, on-page SEO, and keeping up with the latest algorithm changes affecting search ranking patterns.
What solution does our team offer clients seeking to outsource content creation for Shopify?
At TrioSEO, human-written and plagiarism-free content remains our trusted strategy for organic SEO visibility. Human-written content is essential because it resonates with readers and elicits emotion to convert them into customers.
The process involves two steps - SEO optimization to enhance reader engagement and boost rankings on search engines. We optimize the meta elements, content, images, and internal linking of your Shopify store for better rankings and visibility of your products.
TrioSEO provides a comprehensive competitor analysis to identify gaps in marketing strategy and incorporate working SEO strategies. Understanding your competitor's SEO metrics allows us to capitalize on opportunities they may have overlooked.
You can expect a monthly report from TrioSEO that provides a tangible snapshot to track organic growth for your online store. You can also expect a user experience review to examine the navigation readability and overall user experience.
Our keyword research process seeks to identify long-tail keywords for efficient alignment with your Shopify products. The research process will target keywords and phrases relevant to your products and help direct readers to your store.
Our Shopify solution ensures your e-commerce pages utilize high-quality images that appeal to customers. The image optimization process at our SEO agency also includes descriptive file names and alt tags to improve image search rankings.
We will check and confirm that your internal linking structure is optimized for flow, relevance, anchor text, and orphaned pages. The process guarantees a well-optimized linking structure to improve authority rankings and secure your place as a trustworthy seller.
Now that you know what to expect, what are the standard processes for Shopify SEO services?
Getting started with the SEO services process means our team will thoroughly analyze your website. The process involves combing through your current SEO content, flagging issues, and ultimately providing a clear roadmap for improving your SEO strategy.
Our team will research keywords and plan your SEO strategy based on your ideal customer profile (ICP). We will also analyze your competition, explore “high-potential” keywords, define search intent, and formulate an article schedule for your blog.
The hub and spoke model is part of our SEO strategies. The model offers a structured approach to content marketing by enhancing SEO through internal linking. One of its key components is the “hub pages” that act as the leading authority on a broad topic within a niche. The other key component is “spokes,” which are individual pieces of related content that delve into specific subtopics that can link back to the hub.
The fourth stage involves the generation of analytical reports to monitor your SEO rankings. Our team will simplify the data by providing stats like traffic, your best-ranking keywords, search impressions, and best content.
Learn what B2B SEO entails and how our B2B blogging services can help your business scale faster.
Shopify SEO differs from your standard SEO services because it optimizes e-commerce elements.
The e-commerce content writing strategy aims to enhance product pages, collections, and structured data in the following ways.
Built-In SEO Features: Shopify has a built-in SEO feature that allows sellers to customize title tags, meta descriptions, and alt text for images. However, challenges such as managing duplicate content are unique to Shopify sellers because of its automatic URL and tagging structure.
Structured Data Markups: The Shopify e-commerce platform automatically generates structured data markup from existing content on your web pages. The automation makes it necessary to structure web pages for snippet generation and optimize visibility.
Mobile Optimization: Google search engines prioritize mobile-friendly web pages and rank them higher because most users access the internet on their mobile devices. Shopify conforms to this policy by optimizing its e-commerce platform to ensure mobile users get the best user experience.
Theme Optimization: Themes built from scratch can offer a website a unique element. However, the custom themes can present optimization challenges that negatively impact the page loading speed. Shopify addresses the optimization challenge by choosing lightweight, well-coded themes and customizing them for better performance.
Here is how to leverage the in-built SEO framework to enhance your store visibility.
The online store structure should have a clear and logical organization. One of the practical tips you can implement is ensuring the main categories are easy to navigate and product pages are accessible from hub categories.
Search engines analyze URLs to extract relevant information about your web pages. You can use descriptive URLs that best describe what you are selling because it will help search engines rank your page better.
Search engines will analyze the title tags after parsing the URL of your Shopify store. You must always optimize your title tags accordingly if you want the product page to rank higher.
The best practice for optimizing your meta description is to keep the character limit under 32 characters. However, the ideal character limit for Shopify meta description falls between 155-160 characters.
Standard SEO techniques recommend compression of images to enhance page loading speed. However, Shopify SEO optimization doesn’t favor the compression of images at the risk of degrading the picture quality. Use high-quality product images and descriptive alt text for each image, using relevant keywords to help search engines index them properly.
Ensure you use relevant H1 tags to describe main titles, H2 tags to describe subheadings, and H3 tags to describe additional headings. The benefit of optimizing your header tags in such a way is that it helps users and search engines understand the content hierarchy.
Publication of high-quality content on a complementary blog is a proven method for enhancing your SEO visibility.
Testimonials
Here are some of the questions that our current Shopify clients have once asked:
The biggest benefit of hiring a Shopify SEO expert is that you can outsource time-consuming on-page SEO tasks to our team of experts. You get to side step tiresome tasks such as meta-tag optimization, keyword research, and content updates.
The key elements include targeted keywords, unique descriptions, and clear meta tags to improve search rankings.
Secondary on-page Shopify SEO elements include internal links, page loading speed, and structured data (schema markup).
Due diligence for selecting the best SEO services for your Shopify store involves evaluating the company’s expertise in e-commerce SEO. Look for transparent pricing in the company’s catalog and clear deliverables to ensure you get a good return on your investment.
TrioSEO is a trusted partner because we have 10+ years of experience handling SEO services for various industries, including e-commerce clients.
The duration for getting your initial SEO results on Shopify will depend on the strategy. However, most initial SEO results will materialize within three to six months after implementing a standard SEO strategy.
Patience is key because a ranking boost will depend on the competition, keyword difficulty, and optimization efforts.
We offer two main pricing packages: full-service and strategy/outline. The strategy and outline SEO services range from $1500 monthly for the bronze package to $2750 monthly for the gold package. The full-package SEO services cost between $3000 monthly for the bronze package and $5500 monthly for the gold package.
Get a free SEO audit from our SEO services experts and a quote on the cost of enhancing your Shopify store. You will get a quick analysis of your Shopify store, a detailed report of areas to improve on, and the cost of the SEO services. Our team will discuss milestones and payment plans for your Shopify SEO needs.
We’ve grown multiple companies to 6, 7, and 8 figures in revenue with SEO. Go behind the scenes to see how we did it by reading one of our B2B case studies.
Want to take it one step further? Our B2B SEO services include top-quality writing, SEO tools, and stellar communication.
Human written SEO content optimized for keywords by a dedicated SEO Writer.
All blogs and pages are optimized for SEO to increase rankings and drive website traffic.
We use SEO tools to research what’s already winning so we can replicate success.
We use SEO tools to research what’s already winning so we can replicate success.
A monthly SEO report delivered to you so you can track the growth of your organic traffic.
Consider us your SEO partner. Get responses within 1 business day on email and text.
We’ve written 1,000’s of blogs. Sample ours to see what you can expect working with us. High quality, actionable, and SEO focused.
Let’s chat
We’ve scaled our own businesses to 6, 7, and 8 figures using SEO, with an exit to The Hoth in 2019.
Now we do it for other B2B, SaaS, and eCommerce businesses.
Schedule a 30 minute chat so we can get to know one another.
Our Pricing
Done with you. Done for you. We’ve got it all.
Need a custom package?
Schedule a call and let’s chat. We can customize the amount of content you get and the monthly price.
Try our Shopify SEO services and access comprehensive SEO audits, keyword research, strategy plans, SEO optimization, analytics, and reporting.
We help B2B and SaaS businesses scale traffic and sales with SEO content.
Free Resource
“Trio SEO isn’t just an agency; they’ve become a trusted advisor and an integral part of our growth journey.” – Matthew Channell, TSW Training
