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12 Types of Content Writing – Explained for Marketers

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TrioSEO - Connor Gillivan

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You’ve likely noticed content writing has emerged as a critical factor for boosting online visibility and driving organic traffic.

From captivating stories to informative guides and trending topics, different types of content cater to diverse audiences, platforms, and objectives, shaping your brand’s narrative.

As a marketer, understanding the intricacies of the different types of content writing is critical for effective audience engagement.

Join us as we comb through these types of written content, offering insights and strategies to empower your marketing.

TL;DR – Types of Content Writing

Skim through types of writing content customized for marketers seeking instant insights:

  • Blogs
  • Website content
  • Infographics
  • Reviews, customer success, and testimonials
  • White papers and e-books
  • Social media content
  • Ghostwriting
  • Online subscriptions
  • Product guides
  • Video scripts
  • Case studies
  • Advertising copywriting

Looking for professional content writing services?

At TrioSEO, we excel in crafting standout articles for your business. We analyze content, identify optimal keywords, and tailor SEO articles to elevate your online presence. Get in touch to discuss your needs and explore how we can work together to create content and boost your targeted leads!

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What is Content Writing?

Creating content means writing for blogs, ebooks, and newsletters to attract people online. The goal is to inform, entertain, and connect with you.

Content creators plan what to write, share it online, and check how well it’s doing. Sometimes, they also leverage images or videos to go with their writing.

Good content needs research, knowing your audience, and writing in a way that grabs attention.

The goal? To get people interested in a brand, drive traffic to a website, and hopefully turn visitors into customers. So, it’s about making content that people like and find useful.

Importance of Content Writing for Businesses

When it comes to making purchasing decisions, studies reveal that 44% of readers consume multiple pieces of information before deciding, yet 56% will promptly leave if content lacks quality.

So, let’s explore why investing in quality content is vital for business growth!

  • Establishes Awareness, Trust, and Differentiation: Sharing different types of content across various channels informs audiences about your products, builds trust, and sets you apart, driving sales.
  • Boosts SEO Rankings: High-quality and engaging types of writing content with the right mix of long and short-tail keywords, meta-tags, and backlinks improve your search engine rankings.
  • Drives Traffic and Leads: Quality content attracts visitors to your website, engages audiences, and encourages them to explore your offerings further.
  • Promotes Social Media Engagement: Engaging posts on platforms like Facebook and Twitter help you connect with your audience and bring more people to your site.
  • Earns Backlinks: Great content encourages others to link back to it, improving your link equity and search engine rankings over time.
  • Reduces Customer Acquisition Costs: Writing content online helps you reach people through search engines and social media for free, making it a cost-effective way to attract your audiences’ attention.
  • Facilitates Industry Leadership: Publishing high-quality content positions you as an authority, earning trust and enhancing brand reputation.
  • Fosters Customer Retention: Keeping customers interested with good content, like newsletters, makes them want to revisit your online pages for more.

So, if you’re a marketer or business owner facing the digital crowd, take heart. With compelling content, you can confidently meet those challenges and aim for success.

You could also explore and leverage our article-writing services to attract more customers and establish your brand as an industry leader.

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Different Types of Content

Content types are the various shapes and forms that content can take. 

We can break down content into a few main categories:

  • Written Content: Comprises classic text-based stuff, like articles, blogs, and essays.
  • Visual Content: Includes anything you see, like images, infographics, and memes.
  • Interactive Content: Lets audiences actively engage, for instance, quizzes, polls, and surveys.
  • Video Content: From vlogs, GIFs, and live videos to presentations and webinars, video content grabs attention.
  • SEO Content: Crafted around your keywords, it includes blogs, product pages, and more that enable your website to get positively noticed by search engines like Google.

In a nutshell, choosing the right content type shapes how your message is perceived. Of the above, SEO content is a newer part of content strategy. There are many benefits to discover with SEO. Therefore, let’s start by learning about the different types of SEO content.

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Types of SEO Content

For starters, in a recent study, half of the marketers reported a significant positive impact of SEO on their organization. Cool, right?

Here are types of SEO content to help connect with audiences more effectively:

1. Pillar Pages

These are the foundation of your topic cluster, covering a broad topic thoroughly. Detailed, keyword-rich and evergreen SEO pillar content requires regular updates for relevance. 

2. Blog Content

Helps establish authority and boosts your brand and Google rankings. Blogs are suitable to answer questions from your audience, earn their trust, and become their preferred information source.

3. Long-form Articles or Industry-Specific

Comprise various types of written content like lists, guides, and expert insights tailored to your industry. 

Benefits include SEO tactics like long-tail keywords, leadership opportunities, increased traffic, and valuable backlinks. Crafted without sales pitches, these articles drive engagement.

4. Lead Generation Posts

Involves creating content that attracts potential leads to your website without paid methods. 

Lead gen posts are long-form and target supporting keywords. They stand out by offering a lead magnet attracting email subscriptions to build your audience and drive action.

5. Short-Form Content

Content is brief and practical, ideal for product descriptions, emails, landing pages, and concise blog posts under 1,000 words.

Short-form content is ideal for low-competition keywords. SEO practices like headings, metadata, and optimized images improve rankings.

6. Local SEO Content

Think Google Business Profile pages, directories, and location-centric landing pages. Focusing on local keywords helps target specific geographic regions and boost visibility. 

7. SEO for Social Media

Optimizes your posts to be easily found within the platform. Though social media posts don’t directly impact Google rankings, targeted posts can help users find your content and possibly link back to your site. 

8. SEO Infographics

Comprise visual content such as videos, images, charts, and graphs. Integrating visuals and SEO-friendly infographics in blog posts boosts engagement, signals positively to search engines, and enhances digital marketing outcomes.

If you’re just starting with SEO but aren’t sure how to begin, do connect with us at TrioSEO. We would be happy to discuss how we can leverage our proven expertise in optimized content creation, keyword research, and tailored reporting to enhance your brand’s organic visibility.

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Types of Content Writing

As we venture further into crafting content, recognizing the diversity in writing styles is crucial. 

Here are some of the most common and widely used types of content writing within its dynamic landscape:

1. Blogs

Blogs are versatile tools for brands, informing and increasing brand awareness. They facilitate enhanced SEO, thought leadership, networking, and lead generation.

Various types include product and news releases, research reports, Q&As, interviews, and more.

2. Website Content

Involves crafting text for a website, such as homepages, about pages, product descriptions, blogs, etc. As a vital factor for user experience and brand communication, it must match the audience, brand style, and website design.

3. Infographics

Simplifies complex information into reader-friendly, visually appealing content using graphs, charts, and other visual elements. Online tools like Canva and Piktochart aid in creating these visuals, making data more accessible.

4. Reviews, Customer Success, and Testimonials

Product reviews offer insights into products, while testimonials share real customer experiences, enhancing credibility and trust. They can be showcased on various platforms, boosting product credibility and customer trust.

5. White Papers and E-books

White papers are written to establish industry expertise. They have essential supporting evidence and can be offered as free downloads or PDFs online.

E-books, whether free or gated, are written to provide detailed information to customers, helping to grow email lists and aid sales without time constraints.

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6. Social Media Content

This means creating platform-specific, engaging posts. Notably, what works on Facebook might not work on LinkedIn. Writing has to be concise, adhere to character limits, and encourage clicks on ads or blogs.

7. Ghostwriting

It involves creating content credited to someone else. Ghostwriters capture the author’s voice and ideas for books, articles, speeches, blogs, and social media. Types include books, articles, blogs, and social media ghostwriting.

8. Online Subscriptions

Generally include newsletters and email campaigns. Campaigns focus on events or promotions, while newsletters provide regular industry updates. Both keep brands top-of-mind, encouraging repeat business and loyalty.

9. Product Guides

Address bottom-of-the-funnel leads with less competitive keywords for SEO. On-site guides and demos illustrate product use and foster customer understanding. The jargon and sales-free guides engage prospects effectively.

10. Video Scripts

Involves crafting a narrative for videos like promos or tutorials. It aims to convey the message clearly and succinctly. Scripts include scene headings, action lines, dialogue, and visual descriptions.

11. Case Studies

They show your solutions in action, boosting conversions and SEO. Case studies are detailed and are used to prove value, stand out from competitors, and demonstrate your brand’s success.

12. Advertising Copy

This is routine in marketing campaigns, including TV, print, and online ads. The proactive sales pitch helps grab attention and prompt actions like webinar sign-ups or purchases.

Illustration of a website being fine-tuned for Google search, highlighting SEO strategies like backlink building and mobile optimization.

How to Choose the Best Content Type for Your Brand

Selecting the suitable content type helps you engage your audience effectively.

Here’s some helpful tips to get started:

  • Set clear goals, like brand awareness or sales.
  • Choose content type based on audience preferences, specific industry, and objectives.
  • Younger people use social media; older folks might like blogs.
  • B2B audiences prefer email, while B2C likes TikTok and Instagram.
  • Mix content types and platforms for best results.
  • Show expertise and provide quality content everywhere.

Simply put, tailoring your content to your audience and industry is crucial. Keep refining your strategies to ensure your message connects on all channels.

Online publishing platform interface with draft and publish settings.

Frequently Asked Questions (FAQs)

Here are some key FAQs related to the types of content writing.

Which Type of Content Writing is Best? 

The best type of content writing depends on your goals, audience, and industry. Whether you need informative, persuasive, or narrative content, the choice ultimately hinges on what you aim to achieve and who you’re trying to reach.

How Does Blog Writing Differ from Article Writing?

Articles and blog posts are different: Blog posts are casual and web-based, while articles are formal and print-based.

Other key differences are:

  • Articles are longer and more structured, while blog posts are shorter and more flexible.
  • Articles usually go in established media, while blog posts are self-published.
  • Articles target a broad audience, while blogs encourage engagement.

How is Copywriting Used in Marketing?

In marketing, copywriting helps businesses inform, persuade, and entertain their audience. Like your brand’s voice, it addresses your audience directly, guiding them to action.

By crafting compelling written content, marketers can enhance brand identity, showcase products/services, boost conversion rates, stand out among competitors, and promote customer loyalty.

How Does Writing for Print Differ from Writing for Digital Platforms?

When writing for print versus digital platforms, here’s what to remember: 

  • For print, you usually target a specific audience with detailed info, while digital aims for broader, interactive content.
  • Print often follows linear storytelling, whereas digital content is more flexible.
  • Digital adopts a casual tone, whereas print leans formal.
  • Web content must be concise, scannable, and optimized for SEO and accessibility.


As you will have reasoned, content writing is a significant tool for connecting with audiences and driving business growth. Understanding different types of content writing empowers marketers to engage effectively.

If you’re ready to supercharge your brand’s content strategy and boost your online presence, reach out to TrioSEO today! Let’s craft compelling content that drives traffic and targeted leads for your business.

TrioSEO - Connor Gillivan

Want more traffic and leads? Turn your website into a traffic generation hub. Get started and we’ll conduct a free SEO audit to see if working together is a good fit. 

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Steven is the Co-founder & CEO of TrioSEO. His background is in large-scale blogging where he co-owned 40 websites and helped grow the portfolio to 7-figures within 3 years. Follow him on LinkedIn for daily SEO tips, tricks, and strategies.

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