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Our Story

We Built It.
We Scaled It.
We Exited.
Now We Do It for You.

We are three founders who built, scaled, and exited our own businesses with SEO before starting TrioSEO. The system works because we ran it ourselves.

2015
Connor and Nathan launch FreeUp -- a freelance marketplace built entirely on SEO
2019
Exited to The Hoth -- after scaling FreeUp to $12M/year with organic search.
2021
Steven builds Earn With Authority -- a 40+ website portfolio that generates $1.4M/year
2023
TrioSEO founded -- taking the same proven SEO system to B2B and SaaS businesses
Now
40+ clients generating qualified leads from organic search every month
TrioSEO founders Steven, Connor and Nathan
Our Approach

What We Do Differently

Most SEO agencies focus on rankings. We focus on revenue. Here is what that looks like in practice.

01

Founders Who Exited

We used SEO to scale FreeUp to $12M per year and exit to The Hoth in 2019. Before TrioSEO, Steven built a 40+ website portfolio generating $1.4M per year. We know what works because we ran the exact playbook on our own businesses first.

02

Tool-Centric SEO Lead Magnets

We build calculators, quizzes, and interactive tools your buyers are already searching for. Then we drive traffic to them with content and backlinks. Tools convert at a higher rate than blogs because they give the visitor something useful right away.

03

Funnel-Focused Conversion

Traffic without conversion is a vanity metric. Every tool, piece of content, and backlink we build is designed to move a qualified buyer from their first search to a sales conversation. We measure success in leads, not clicks.

The Team

Meet the Founders

Three operators who built and scaled their own businesses with SEO before building TrioSEO.

Steven Schneider, CEO of TrioSEO
Steven Schneider
Founder and CEO
Built a 40+ site portfolio to $1.4M/year

Steven leads strategy and client growth at TrioSEO. Before founding the agency, he scaled Earn With Authority to a 40+ website portfolio generating $1.4M per year from SEO content. He has been doing keyword research, content strategy, and internal linking for over a decade and brings that hands-on experience to every client engagement.

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Connor Gillivan, Co-founder of TrioSEO
Connor Gillivan
Co-Founder
Scaled FreeUp to $12M/year with SEO

Connor co-founded FreeUp, a freelance marketplace, and grew it to $12M per year in revenue before the exit to The Hoth in 2019. His approach to SEO is rooted in content strategy and organic growth systems that compound over time. At TrioSEO he oversees content operations and ensures every client engagement is backed by a sound long-term strategy.

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Nathan Hirsch, Co-founder of TrioSEO
Nathan Hirsch
Co-Founder
Serial entrepreneur, 8-figure exit

Nathan is a serial entrepreneur who co-founded FreeUp alongside Connor and scaled it to an 8-figure exit. He brings a sharp operator mindset to TrioSEO, focused on building systems that generate consistent, measurable results. Nathan oversees business development and helps clients connect their SEO investment directly to pipeline and revenue.

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Client Stories

Don't Take Our Word For It

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1,000+ leads generated for clients. 100% human-driven SEO.