B2B SEO Services to Drive High-Intent Traffic & Leads

There’s no denying that organic search is invaluable for sustainably growing your business.

Our specialized B2B SEO services leverage proven strategies to increase your website’s visibility and drive high-intent traffic.

Our B2B SEO Process

Hire us to analyze your B2B content and optimize SEO to drive more traffic and leads. We implement proven SEO strategies based on our 10+ years of experience.

B2B SEO Audit

Get started, and we’ll audit your website for B2B SEO best practices. We’ll analyze your current standings, identify issues preventing organic growth, and provide solutions to improve rankings and traffic.

Keyword Research & Planning

We’ll research your audience and top B2B keywords to create a targeted SEO plan. Analyzing the competition and industry, we’ll identify high-potential terms, understand intent, and formulate informational content ideas.

B2B SEO Content Creation

Our SEO content team will write blog posts and on-page content optimized for both search engines and your audience. We’ll cluster related keywords, develop content frameworks, write drafts, finalize, and upload content seamlessly to your site.

Performance Tracking

We’ll provide easy-to-digest reports tracking your organic rankings, impressions, site traffic, top-performing pages, areas needing improvement, and more – keeping you fully updated on SEO progress.

What is B2B SEO?

B2B SEO stands for “business-to-business search engine optimization.” It refers to SEO strategies focused on increasing visibility and engagement among other businesses rather than individual consumers.

The goal of B2B SEO is to improve rankings on search engines like Google for commercial keywords and phrases. This helps attract and convert high-value business customers who are proactively looking for solutions online.

The content and messaging also cater to more complex B2B buyer journeys.

What is the Importance of SEO for B2B?

SEO delivers immense value for B2B success by:

Driving targeted, low-cost, and targeted lead generation.
Providing high ROI versus paid ads in the long term.
Sending qualified organic traffic to websites.
Establishing authority within your industry.
Gaining a competitive edge over rivals.
Building brand awareness and trust.

What Do the B2B SEO Services of TrioSEO Include?

On-page SEO refines your website’s content and structure to help search engines understand and rank it better. It involves:

SEO Auditing

Competitor Benchmarking

B2B Keyword Research

Custom SEO Strategy

On-page B2B Content Creation

Reporting

SEO Auditing

Competitor Benchmarking

B2B Keyword Research

Custom SEO Strategy

On-page B2B Content Creation

Reporting

What’s The Difference Between B2B SEO and B2C SEO?

B2B SEO targets professional buyers researching complex solutions, using longer, technical keywords and extensive content to build authority over a longer sales cycle.

B2C SEO appeals to everyday consumers seeking products for personal use, optimizing for shorter, generic keywords and leveraging blogs, visuals, and social engagement to drive faster conversions.

The core difference (usually) is that B2B builds trust and expertise while B2C drives mass appeal and quick purchases. Understanding these nuances allows for optimizing SEO for each audience.

B2B SEO Strategies For Sustainable Growth

Here are some of the proven B2B SEO best practices we leverage:

Create pillar content and blogs around high-potential informational and commercial keywords.
Optimize pages for SEO elements like title tags, headings, meta descriptions, alt text, etc.
Focus on quality over quantity for content. In-depth, well-researched content performs better.

Build links from recognized industry publications, directories, etc., to boost domain authority.
Optimize site architecture and navigation for a seamless user experience.
Leverage schema markup for richer indexing of pages and entities.
Monitor analytics regularly to identify new opportunities and maintain alignment with target KPIs.

A Few of our Favorite B2B SEO Tools

When optimizing for B2B SEO, having the right tools is invaluable.
Here are a few of our most trusted for executing successful campaigns:

SurferSEO – SEO optimization.
Ahrefs – Backlink data, keyword research.
Semrush – Competitor research and rank tracking.
Screaming Frog – Crawls sites to identify common SEO issues.
SEOWind – Analyze competitors and generate blog outlines.

B2B SEO Statistics

Take a look at these key statistics that highlight the importance of B2B SEO:

71% of B2B researchers start their research with a broad, non-specific search. (Think With Google)
54% of clicks go to the top 3 organic results. (Backlinko)
Websites with blogs generate 67% more leads. (Demand Metric)
93% of online experiences begin with a search engine. (WebFX)
SEO produces more sales than PPC ads for 70% of B2B companies. (Databox)

Frequently Asked Questions

Here are some frequently asked questions (FAQs) surrounding this topic:

Why is SEO Important for B2B Companies?

SEO is vital for B2B because it serves as a constant source of relevant, high-intent website traffic. B2B buyers are more likely to conduct extensive online research before engaging with sales teams. Google ranks pages based on relevance and reliability. So, optimizing for SEO increases visibility and the likelihood of connecting with future customers.

How is B2B E-commerce SEO Different?

B2B e-commerce SEO still targets a business audience but focuses more on optimizing product pages over informational content, targets transactional keywords, emphasizes product schema markup, and tailors site architecture and tracking to highlight the self-serve buying experience and conversions versus research traffic.

Looking for B2B SEO Services?

If you need help improving organic growth, lead generation, and SEO visibility for your B2B company, please get in touch with us. Our team will be happy to learn more about your business and goals to determine whether we’re a good match to partner.

Who We Are

We’ve scaled businesses to 6, 7, and 8 figures utilizing SEO with an exit in 2019 to The Hoth. SEO is the cornerstone of any business we build. We’re on a mission to offer our exact strategies to other businesses online.