Case Studies
We’ve grown multiple companies to 6, 7, and 8 figures in revenue with SEO. Go behind the scenes to see how we did it.
JCSRefresh.com
Technical SEO Resources
Learn about the essentials of technical SEO. Whether you’re a beginner or a seasoned marketer, this section provides in-depth insights SERP analysis, link equity, and more.
Learn Technical SEO
Learn what technical SEO is and how it can help your business.
What is Technical SEO?
Technical SEO encompasses the behind-the-scenes elements of a website that affect its visibility in search engine results pages (SERPs).
Key areas of focus include website speed, mobile optimization, structured data, XML sitemaps, security (like HTTPS), and resolving crawl errors.
Unlike on-page and off-page SEO, which target content and backlinks respectively, technical SEO prioritizes the foundational aspects, ensuring a seamless user and search engine experience.
How do you do Technical sEO?
Technical SEO involves optimizing the backend structure of a website to ensure search engines can effectively crawl, index, and rank its pages.
To execute technical SEO:
- Website Speed: Optimize images, leverage browser caching, and use content distribution networks (CDNs) to increase loading speed.
- Mobile Optimization: Ensure a responsive design that works seamlessly across devices.
- XML Sitemaps: Generate and submit a sitemap to guide search engines through your site’s content.
- Structured Data: Use schema markup to enhance search result listings.
- Secure and Accessible Website: Implement HTTPS and ensure URLs are easily accessible to crawlers.
- Fix Crawl Errors: Use tools like Google Search Console to detect and rectify any crawl issues.
- Optimize Robots.txt: Direct crawlers on which pages to access or exclude.
Regular audits and utilizing the right tools are crucial to maintain and refine a site’s technical health.
What are the best Technical SEO Tools?
The best technical SEO tools help diagnose and optimize your website’s underlying infrastructure for better search engine visibility. Key tools include:
- Google Search Console: Provides insights into crawl errors, indexing status, and mobile usability.
- Screaming Frog SEO Spider: Crawls websites to identify technical issues like broken links, duplicate content, and missing meta data.
- GTmetrix: Analyzes site speed and performance, offering actionable recommendations.
- Moz’s Site Crawl: Detects technical site issues affecting rankings.
Utilizing these tools can significantly streamline and enhance your technical SEO efforts.
Is Technical sEO Hard to Learn?
Technical SEO, with its focus on the website’s backend intricacies, can appear daunting at first.
However, with many online resources, tutorials, and tools available, even those without a technical background can grasp its fundamentals.
While mastering the nuances may require time and practice, a systematic approach to learning and hands-on experimentation can make understanding technical SEO achievable for anyone willing to invest the effort.
Who We Are
We’ve scaled businesses to 6, 7, and 8 figures utilizing SEO with an exit in 2019 to The Hoth. SEO is the cornerstone of any business we build. We’re on a mission to offer our exact strategies to other businesses online.
Level Up Your SEO Today!
Fill out our quick form to get started. We’ll conduct an SEO audit then reach out to discuss next steps of working together.