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Keyword Research Services to Connect Your Content With Customers

Looking for keyword research services? We’ll create a strategy that speaks directly to your ideal customer and optimizes your website for organic search results. Get a free content audit today to see where your gaps (and opportunities) lie.


Our Keyword Research Process

Don’t let the wrong search terms bury your website in search results. Trust us with your keyword research process. We’ll use our 10+ years of experience navigating the search landscapes to discover the keywords that target your ideal audience.

Initial Market Analysis

Apply to work with us, and we’ll initiate a quick consultation to review your business and objectives. Our goal is to understand your services, target audience, industry opportunities, and challenges and align the keyword research strategy with all this essential information.

Keyword Discovery & Evaluation

Our keyword research service uses advanced tools and techniques to identify the keywords relevant to your business and evaluate them based on search volume, competition, relevance, and user intent. We prioritize those most likely to attract the right audience and achieve your marketing objectives.

Keyword Strategy Development

With the right keywords laid out, our team develops a keyword strategy across your website and content. We make specific recommendations for on-page SEO adjustments, content creation, and meta tag optimization to improve your visibility for the chosen keywords.

Analytics & Reporting

We don’t treat keyword research as a one-off task. Instead, we regularly monitor your keyword strategy and report optimization suggestions based on changing search trends and performance data.

What is Keyword Research?

Keyword research is the process of discovering the specific words and phrases people type into search engines to find what they’re looking for. This foundational SEO task involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

Why is Keyword Research Important?

Keyword research shows what your target audience is looking for. 

By optimizing your website for those specific keywords, you’re telling search engines that your website has exactly what people search for online, so you’ll show up higher in the search results.

Keyword research is critical to attract relevant traffic, boost your visibility, and reach the customers you can help the most.

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How Does Keyword Research Work?

Keyword research is like detective work. We uncover what people genuinely search for and understand the “why” behind their searches to create content that speaks directly to their needs and drives qualified traffic to your website.

Here’s a quick breakdown of the process:


Jot down words related to your business and offerings.

Research with tools

Use keyword research tools and Google to uncover popular search terms and related phrases.

Analyze and prioritize

Assess search volume, competition, and user intent to find high-potential keywords.

Cluster and group

Organize related keywords into themes for targeted content creation.

How Long Does Keyword Research Take?

Laptop screen displaying real-time analytics dashboard with active users.

The timeframe for keyword research can vary depending on the size and complexity of the project, but it is typically done within 30 days from the time of contracting us.

We understand that time is valuable, and we strive to complete the research efficiently. We also maintain close communication throughout the process and ensure you’re involved in key decisions, allowing for swift progress and adjustments as needed.

What is Competitive Keyword Research?

Competitive keyword research analyzes the keywords your competitors target in their search engine optimization. This process helps you:

1. Understand the industry keyword landscape

2. Uncover new keyword opportunities

3. Identify gaps in your keyword strategy

By examining the keywords for which competitors rank well, you can better strategize how to compete for similar terms, enhance your content, and improve your overall SEO performance.

This approach is mandatory for staying competitive in search rankings and attracting targeted traffic to your site. If you need help analyzing your competitors, contact us to hop on a call with one of our founders!

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What is Long Tail Keyword Research?

Long tail keyword research identifies the longer, more specific phrases searchers use when they’re closer to purchasing or searching for detailed information.

These specific keywords have lower search volumes but higher conversion rates. By targeting them, you can attract more qualified traffic and increase conversion compared to the more generic, highly competitive keywords.

What is the Keyword Research Process in SEO?

The keyword research process is everything you do to select the words and phrases you want to optimize your website and content for. This structured approach ensures that your SEO is targeted and effective, and it typically involves:

1. Understanding your audience

2. Generating keyword ideas

3. Analyzing search volume

4. Assessing keyword difficulty

5. Understanding search intent

6. Selecting keywords

7. Continually monitoring and updating

Best Keyword Research Tools

Keyword research tools help you uncover how your target audience behaves online. They give you data on the words they type in, the search volume, competition, and even trends, helping you to identify opportunities to rank higher and connect with potential customers.

Here are our top three favorite keyword research tools:

  1. Ahrefs
  2. SEMRush
  3. Moz

Keyword Research Tips for Businesses of All Sizes

Here are some handy keyword research tips to implement for your website:

Frequently Asked Questions

Here are some frequently asked questions (FAQs) surrounding this topic:

Search volume shows the number of searches a specific keyword receives within a given timeframe. It helps gauge the potential traffic a keyword can bring to your website, telling you how popular that keyword is among users.

Keyword difficulty reflects how challenging it would be to rank for a particular keyword in search engine results. It considers factors like competition and the quality of current ranking pages, guiding the selection of attainable SEO targets.

Conversational keyword research focuses on identifying phrases and questions people use in natural, conversational language, often related to voice search or informal typing. It aims to capture the intent behind more casual or spoken queries.

Local keyword research targets keywords specific to a geographical area or locality. It’s crucial for businesses aiming to attract local customers using location-based terms to improve visibility in local search results.

Niche keyword research involves identifying keywords within a specific market segment or industry. It aims to find less competitive keywords highly relevant to a targeted audience, allowing for more effective and focused SEO strategies.

Looking for SEO Keyword Research Services?

The only thing worse than not doing SEO is doing it for the wrong keywords. At TrioSEO, we excel at keyword research. Work with us, and we’ll help you uncover the exact opportunities that can fuel your content and improve your SEO.

Who We Are

We’ve scaled businesses to 6, 7, and 8 figures utilizing SEO with an exit in 2019 to The Hoth. SEO is the cornerstone of any business we build. We’re on a mission to offer our exact strategies to  other businesses online.

Reliable Keyword Research in 30 Days

See what it’s like having keyword research specialist on your team. We’ll run an SEO audit then reach out to discuss next steps of working together.