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Our Top 3 B2B SEO Case Study Examples – TrioSEO

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TrioSEO - Connor Gillivan

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Companies trust TrioSEO to scale their business to 6, 7, and even 8 figures using SEO.

Here are stories of how we’ve helped businesses succeed using our SEO strategies.

TL;DR – TrioSEO’s Top 3 Best B2B SEO Case Studies

In a rush? Here are our top 3 B2B SEO case studies:

  1. B2B SaaS case study—Grew FreeUp to $12M per year with SEO
  2. Organic SEO case study–0 to 1.4M Google impressions and ranking for 3.7K+ keywords
  3. Blog case study–From 0 to 20K organic users in a month

We offer tried-and-tested SEO strategies–the same ones that helped us scale these companies–to propel businesses to success.

Work with us, and watch it happen for you too!

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1. B2B SaaS SEO Case Study – How We Grew FreeUp to $12 Million/Year with SEO

You’ve probably heard people say that SEO is dead. We’re here to prove to you that it’s not.

Using the SaaS SEO strategies we created, we’ve scaled FreeUp, a freelance marketplace, from zero to millions in yearly revenue in only 4 years.

Needless to say, we were blown away by the benefits of SEO for our business.

Here’s how we did it.

The Starting Point

It started in 2015 with a lightbulb moment: We wanted to create a freelance marketplace specifically for the e-commerce industry.


Well, we didn’t like how sourcing freelancers was so complicated. 

We would post job ads on platforms like Upwork and Fiverr, which generated over 50 applicants. We had to vet each applicant to get to the top 1%.

Talk about time-consuming!

So, we came up with the idea of a freelance marketplace that would pre-vet thousands of applicants and instantly give us the cream of the crop.

Ta-da: FreeUp was born.

Close-up of hands typing on a laptop while seated outdoors.

SEO Strategy

For FreeUp to work, we knew we needed SEO for two main things:

  • Attracting business owners looking to hire freelancers
  • Getting freelancers to apply

We got to work and created an SEO strategy that looked like this:

  • Keyword research: We researched thousands of high-intent keywords that we needed to target for content.

  • On-page SEO: We created and optimized pages around the target keywords based on our SEO checklist.

  • Blogging: Using our content system, we created content around targeted keywords. At our peak, we were publishing over 30 blog articles every month.

  • Off-page SEO: Lastly, we established authority by networking within the industry and building strong relationships with other companies. As a result, we naturally gained relevant backlinks that gave credibility to our website and web pages.

The Timeline

In 4 years, we had grown the business from zero to success by implementing a solid SEO strategy:

  • 2015: The idea of creating a freelance marketplace for the e-commerce industry led to the creation of FreeUp.

  • 2016:We began working on our SEO. Only 3-6 months in, business owners and freelancers were signing up.
  • 2017: We increased our investment when we saw our SEO efforts were working.

  • 2019: By the time FreeUp was sold to The HOTH, SEO had become its major traffic and acquisition driver.

Results Achieved

When we evaluated our results, it became clear that SEO was the reason for our business’s success.

The following numbers told us our strategy was working:

  • US$12 million in yearly sales

  • Organic traffic driving 10,000+ unique users monthly
  • Domain rating of 60+

  • Hundreds of keyword-focused pages and blog articles

  • Thousands of relevant backlinks

  • Ranking for thousands of keywords

This is where FreeUp is today:


Wondering whether SEO services are worth it? Well, these results surely speak for themselves.

2. Organic SEO Case Study – Zero to 1.4M Google Impressions & Ranking for 3.7k+ Keywords

Skyrocketing a brand-new website to becoming a top brand in the e-commerce space in only 12 months?

With organic SEO, it’s possible. 

We’ve done it with EcomBalance, a bookkeeping company we founded in 2021.

The Starting Point

As long-time entrepreneurs, we’re familiar with every business owner’s bookkeeping woes, so we created a service that simplifies bookkeeping.


We started the company in 2021 and launched the website in 2022.

By then, we were no longer starting from scratch. 

We succeeded in growing FreeUp with SEO, so we knew what to do with EcomBalance.

Initially, we focused on building a foundation for the business and getting noticed by Google.

This is what we did during the first three months:

  • Built the website’s core pages

  • Created blog templates

  • Started a Partner and Affiliate Program for building backlinks

  • Performed keyword research

  • Assessed our competitors

  • Created a content calendar

  • Wrote and published over 10 blogs a month

Tech team in casual wear discussing in a modern office with computer setups.

SEO Strategy

SEO did wonders for FreeUp, so we wanted to use the same strategy for EcomBalance. 

Our high-level strategy looked like this:

  1. Target long-tail keywords with high-quality content

  2. Establish a content strategy that would allow us to publish at scale
  3. Gain authoritative backlinks

Our process involved the following:

  • Keyword research: We understood that to get noticed by Google and attract potential customers, we needed to conduct thorough keyword research and planning.  
    • Our research revealed hundreds of opportunities to rank with keywords like “e-commerce brokers” and “Amazon bookkeeping.”

  • On-page SEO: Next, we worked on our website’s core pages with on-page SEO. We created a list of high-intent keywords, optimized pages for these keywords, and monitored our rankings every month.
    • In 6 months, we ranked in the top 5 for most keywords and generated leads.

  • Blog: We used the hubbing strategy to build internal links and target high-intent keywords. We’ve published hundreds of blog articles since the website’s launch.

  • Off-page SEO: We did not focus on building backlinks, but we gained them as we built brand awareness in the market. We also grew our backlinks through the following:
    • Partnerships and affiliates
    • Content collaborations
    • HARO (Help a Reporter Out) queries
    • PR placements
    • Podcast interviews
    • Guest articles

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The Timeline

Here’s a timeline of how we achieved success with our bookkeeping company:

  • 2021: Founded EcomBalance

  • 2022: Launched the website
    • 6 months in: We started ranking for top terms despite our low domain rating.
    • 12 months in: We achieved #1 ranking for key search terms like “e-commerce bookkeeping” and gained regular sign-ups.
      • 18 months in: We were ranking for thousands of target keywords and driving unique visits monthly.

    Results Achieved

    SEO doesn’t work overnight. But with a sound SEO strategy, we quickly saw results.

    Here’s where we are today:

    • 1.4 million unique impressions on Google

    • Over 13,000 website clicks from Google

    • Ranking #1-3 for top search times like “e-commerce bookkeeping”

    • Over 1,000 unique visitors every month

    • Ranking for over 3,700 keywords

    • 1,800 backlinks from over 250 domains

    • Domain rating of 38

    • Over 100 keyword-focused pages

    • Over 300 keyword-focused blog articles

    Backlink profile

    Do these look like the kind of results you want for your business? Find out more about our process to learn how we drive organic traffic for our clients.

    3. Blog Case Study – From 0 to 20K Organic Users in 10 Months

    From zilch to 20K users in 10 months using purely organic SEO? Wait, what?

    Yes, you read that right.

    You don’t have to rely on paid advertising to amp up your traffic. In fact, we don’t recommend you do so.

    Why? The moment those ads stop, your traffic will also run dry, and, most likely, so will your sales.

    With JCS Refresh, a pressure washing and exterior cleaning company, we focused on generating organic traffic through blogging.

    SEO Strategy

    For JCS Refresh, we employed a four-phase approach:

    1. Developing a Content Strategy

    As they say, failing to plan is planning to fail. So, we began by creating a content plan and focused on two things:

    • Building authority by targeting as many relevant keywords as possible: This means conducting keyword research to develop keyword categories and sub-categories, from which we derived topics like “how to pressure wash a house.”

    • Content planning: Like with EcomBalance, we used a hub-and-spokes approach for our content, with “hub” articles covering main topics and “spokes” articles covering subtopics.
      • For example, one hub article talks about “pressure washing,” and under this main topic are several more articles including “how to pressure wash a house”.

    2. Writing Content

    This is where our content plan came to life. Using the “sprint strategy,” we quickly published at scale. 

    We hired five writers who wrote 20-30 articles per month using outlines that we created for them. 

    Each outline was an optimized brief that contained all the information our writers needed to produce high-quality content.

    3. On-Page SEO

    There are two main ways we conducted on-page SEO: 

    • Optimizing content: Once the articles were ready, we optimized them following on-page SEO fundamentals, like using the correct title tags, incorporating keywords in meta descriptions, and using header tags to help structure content.

      This ensured that our web pages ranked higher on SERPs (search engine results pages) and attracted quality traffic.

    • Improving site structure: We went a step further by creating hub pages and optimizing site structure.

      For example, our “Deck Cleaning” page functioned like a hub, containing all blog articles that talked about the same topic.

      Our “Explore” page, which worked like a site map, also made it easier for people to navigate the website.

    4. Off-Page SEO

    For our off-page SEO, we focused on producing quality content instead of just building backlinks. 

    Here’s what we did:

    • PR placements: We published press releases with local outfits to encourage local awareness.

    • Local SEO: We created directory profiles and added JCS Refresh among about 50 options.

    • Google My Business: We optimized their ‘Google My Business’ profile and particularly leveraged its “Post” feature to connect with existing and potential customers.

    • Social media: We published content on social media platforms like Facebook and Instagram to start discussions about our brand and broaden our reach.

    Side view of a woman working on her laptop in a cozy setting.

    The Timeline

    Just like every aspect of ethical SEO, growing organic traffic takes time. 

    It took several months for us to see results. But once we got the ball rolling, we just kept growing.

    • October 2022: We started SEO efforts with JCS Refresh. We weren’t seeing decent traffic just yet.

    • May 2023: Traffic peaked at 7,100 organic visitors.

    • July 2023: JCS Refresh gained 17,800 clicks and 1.6 million impressions.

    Results Achieved

    The results of our SEO efforts for JCS Refresh were astounding, especially given the low backlink profile.

    Here are some highlights of what we achieved in 10 months:

    • 17,800 clicks, 1.6 million impressions, and 20 thousand new users
    • Securing the top 3 and top 10 positions for the keywords that we targeted

    As you can see from the timeline, results didn’t start showing until 7 months into our SEO strategy. 

    But that’s just the way SEO is. It requires a lot of patience. Stick with the process, and the results will benefit you long-term.

    Need help with organic traffic for your website? Explore our article writing services to create SEO content that drives new customers and sales to your business. 

    Professional typing on a MacBook with a coffee and books on the desk.

    Frequently Asked Questions

    Learn more about TrioSEO’s expertise and services with these commonly asked questions:

    How Does Content Quality Affect SEO and Website Growth?

    High-quality, optimized content helps establish authority by covering targeted keywords and providing value to readers. It demonstrates EEAT: experience, expertise, authoritativeness, and trustworthiness, a principle Google uses to decide your content’s rank.

    Top-notch content may help Google rank your web pages higher on SERPs (search engine results pages) and drive quality organic traffic that’s more likely to convert into customers.

    What Are the Common SEO Mistakes to Avoid for Better Growth?

    Some of the most common SEO mistakes are:

    • Not sticking with an SEO strategy: Many business owners get discouraged and even think SEO is a scam because they don’t see results immediately. Remember that SEO takes time to produce results (around 3 to 6 months).

    • Ignoring content quality: Bad SEO practices like keyword stuffing may get you a spike in traffic right away, but that growth won’t last. Worse, Google could remove your website from their index.

    TrioSEO’s article writing and on-page SEO services ensure quality content and help generate traffic and boost sales.

    • Poor keyword research: Writing about topics your audience isn’t looking for will not produce your intended results. You might rank for those keywords, but in reality, they don’t do anything for your business.

    Gaining high-intent keywords for your content is essential for SEO. Search engines and potential customers won’t see your content without proper research.

      How Do Mobile Optimization and SEO Contribute to Growth?

      Mobile-friendliness is one of Google’s key ranking factors.

      Optimizing your website for mobile improves user experience, encourages users to spend more time on your web pages (hence lower bounce rates), and improves page speed.

      As for SEO, the higher your pages rank on SERPs, the more traffic you generate, and the better your chances of driving sales to your business.

      What Are the Best Tools for SEO Auditing and Monitoring?

      Some of the best SEO audit tools are:

      • Google Analytics: Great for tracking your website’s overall performance, including traffic and page load times.
      • Semrush: Conducts a detailed site analysis and can fix over 140 issues based on priority. Also comes with an audit report that breaks down the results of the SEO audit.
      • Ahrefs: Monitors keyword ranking and SERP ranking over time.


      Still think SEO is dead? Probably not.

      These case studies prove that SEO works–and works well!–to help businesses succeed. 

      The numbers indicate that it’s possible to take a business from nada to millions in revenue, organic traffic, and impressions.

      We can’t wait to see your business grow. Sign up with us, and let’s take your business to the next level with high-level SEO.

      TrioSEO - Connor Gillivan

      Want more traffic and leads? Turn your website into a traffic generation hub. Get started and we’ll conduct a free SEO audit to see if working together is a good fit. 

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      Steven is the Co-founder & CEO of TrioSEO. His background is in large-scale blogging where he co-owned 40 websites and helped grow the portfolio to 7-figures within 3 years. Follow him on LinkedIn for daily SEO tips, tricks, and strategies.

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