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How to Do SEO For Tech Companies (and Outrank Competitors)

Featured Image - [Ultimate Guide] SEO For Tech Companies That Outranks Competitors
TrioSEO - Connor Gillivan

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Technology companies are continuously growing in popularity, which means millions of tech businesses are competing online.

In fact, as per CompTIA, there are over 500,000 tech companies in the US alone.

So, it’s essential to learn how to apply the correct SEO strategies to stay ahead of competitors and attract more customers.

In this article, we’ll discuss SEO for IT companies and the benefits you can expect.

TL;DR – How to Do SEO for Tech Companies

Only have a minute to spare? Here’s a quick rundown of how to do SEO for software companies.

We shall cover the steps in detail later in the blog.

  1. Target relevant keywords
  2. Create in-depth, quality tech content
  3. Optimize for on-page and off-page SEO
  4. Improve the technical structure of your site
  5. Track your SEO results

Feeling overwhelmed about your tech SEO?

Partner with us at TrioSEO. We have over 10 years of SEO experience helping businesses like yours research the best keywords, create targeted content, and optimize their pages for on-page SEO.

Take the next step, and let us help you use your tech blog to generate quality leads and drive organic traffic.

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Why Do Tech Companies Need SEO?

Let’s discuss some top SEO benefits for tech companies:

  • Build Online Visibility: The first result on Google gets 27.6% of all clicks. So, SEO helps your tech company rank in the top search results. Thus, your prospects can easily find your products or services in a sea of competition.
  • Establish domain authority: SEO content helps your company stand out as the thought leader in your industry and improve your domain authority.
  • Long-Term Strategy: Tech companies need long-term plans to establish a flow of organic traffic over time. Investing in SEO can help you achieve this, unlike PPC, which is mainly a short-term strategy.

How is SEO for Technology Companies Different?

SEO strategies for tech companies play a crucial role in bringing in organic leads without paid advertising.

Let’s see how the strategies would be unique for your tech company:

  • Develop a keyword research strategy and focus on tech-specific keywords.For instance, if you’re an IT company, you can use primary keywords like ‘internet service provider’, ‘internet plans’, and other related terms.
  • Create informative blogs about current tech news or dedicated product pages tailored to your prospects’ interests and search queries. 
  • Develop content, such as product demos and cloud storage solutions guides, that resonates with your prospects’ pain points and engages them throughout the buyer’s journey.
  • Publish and optimize all your web pages for SEO.

Keep reading as we explore the specifics of SEO strategy for your tech business.

Need help with SEO for your tech company?

We at TrioSEO are experts in creating specialized SEO strategies exclusive to tech businesses. We develop valuable keywords and create insightful blogs targeted to provide a personalized user experience and increase lead generation.

Learn more about our process at TrioSEO, and let us partner with you to create targeted content. 

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Key Components of an Effective SEO Strategy for Tech Companies

Building an effective SEO strategy involves several components, which we shall cover briefly below. 

On-Site SEO

On-site SEO covers all your actions on your tech website (internally) to improve the rankings. 

Let’s look at some of the techniques:

  • Keyword research and placing target keywords strategically
  • Writing unique and quality content
  • Coming up with a click-worthy title and a keyword-rich meta description
  • Developing headings and subheadings (H1, H2, H3, and H4) to structure your content
  • Incorporating descriptive URLs and optimizing images using alt-text SEO
  • Adding external and internal links

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Off-Site SEO

Off-site SEO is the actions you do outside your site (externally) to boost your rankings.

Some of the off-site SEO tactics are:

  • Building high authority backlinks
  • Incorporating guest posting, influencer marketing, content marketing, and social media marketing
  • Optimizing your online presence in your business’s local area (local SEO) by optimizing your Google Business Profile (GBP) and building business name, address, and phone number (NAP) citations.

Technical SEO

Technical SEO helps you to create a solid foundation to ensure your site is indexed and crawled.

Some of the areas to consider here are:

  • Creating an effective site structure
  • Fixing your crawl errors and broken pages
  • Improving your site load speed
  • Fixing broken internal and outbound links
  • Ensuring your site is mobile-friendly
  • Submitting your sitemap to Google
  • Securing your site using firewalls, SSL/TLS certificates, and passwords

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How to Do SEO for Tech Companies 

Are you wondering how to start driving organic growth for your tech, software, or internet company?

Here are the five best ways to do SEO:

1. Target Relevant Keywords

Start your keyword research by analyzing the keywords your competitors are currently targeting. 

Focus on long-tail keywords — longer and specific phrases in your tech niche. These keywords have low competition, and you can use them to increase visibility. 

If you offer cloud storage services for businesses, ‘best cloud storage services New Jersey’ is a great long-tail keyword.

Though highly competitive, you should also master short-tail keywords — one or two words — and use them together with long-tail keywords to gain a competitive edge and increase your site’s visibility. 

For instance, your short-tail keyword might be ‘cloud storage.’

You can leverage tools like Semrush and Ahrefs to perform your keyword research and target the right keywords. 

2. Create In-depth, Quality Tech Content 

Unique tech content is necessary for ranking in search engines. Custom content is also helpful to engage and educate your audience, generating high-quality leads. 

For instance, if you’re a software company, you must create explanatory and ‘how-to’ blogs for using your software.

Start with developing content briefs to create valuable and quality content.

Remember to incorporate insights from top industry experts and use reliable sources for industry statistics. Lastly, ensure you improve and update content regularly.

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3. Optimize for On-Page and Off-PageSEO

On-page SEO for your tech site revolves around elements you can control, such as title tags, featured snippets, and optimized images that appear in search results.

It also includes incorporating internal and external links throughout your content to enhance the user experience and boost the page rank.

Learn how our on-page SEO services can help you increase your website traffic and generate qualified leads. 

Also, don’t forget off-site SEO tactics like social media marketing, local SEO, and content distribution across different platforms. Plus, include link-building tactics to improve your site’s authority. 

For instance, if you’re a software company, your site can get a boost when other sites include your content links on their pages. 

4. Improve the Technical Structure of Your Site

Your technology website should be a lead-generation tool, not push your customers away. Therefore, if your site has large blocks of text and graphics, it will disinterest your potential clients.

Your website should have plenty of white space and a simple navigation layout that splits content and images, improving readability.

Also, optimize your site architecture and improve its speed. Ensure it is mobile-friendly and fix broken pages.

Remember to secure your site with SSL certificates and strong passwords, and scan your website regularly for threats.

Doing so will make finding your content more accessible for users and search engines.

5. Track Your SEO Results

SEO results for technology companies don’t stay still on the internet, and Google algorithms are always undergoing significant updates. However, you can still gauge how your SEO efforts are performing.

For example, you should first check your site’s page rank to see where it is placed on the SERPs.

Additionally, metrics and KPIs are significant for measuring your website’s success, such as organic traffic, keyword rankings, average ranking, impressions, clicks, click-through rate (CTR), and website authority. 

Incorporate web analytics tools like Google Analytics to track your conversion rate, page views, and session duration. 

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How to Measure the ROI of SEO Efforts

It’s essential to understand the return on investment (ROI) of SEO. SEO ROI measures the revenue your SEO activities generate for your tech company compared to the investment cost. 

The formula for SEO ROI is:

SEO ROI = (Value of Conversions – Cost of Investment) / Cost of Investment

Let’s briefly see the step-by-step process of calculating SEO ROI.

  • Calculate the SEO Costs: The first step is to calculate all the costs of your SEO investment, including freelancers and agency costs, in-house SEO employee costs, and the costs of SEO tools.
  • Analyze Your Conversions: The second step is to use analytics tools like Google Analytics and Google Console to track organic traffic and conversions that contribute to SEO.
  • Calculate Your ROI: Once you have the figures, calculate the ROI using the above-mentioned formula.

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Frequently Asked Questions

This section will address several questions about SEO for tech startups.

How Can Content Marketing Impact SEO for Tech Companies?

Publishing valuable content helps you gain backlinks. The more content you publish on your site, the better the search engines will understand your expertise and authority. This will ensure your site ranks higher in the SERPs.

Besides, distributing content on other channels, like social media platforms, forums, and guest posts, will help you increase your brand’s awareness and drive traffic.

How Can Tech Companies Improve Their SEO Through Backlinking?

Backlinking is a great SEO strategy for tech companies — links to your page from other websites prove to the search engines your website is reputable and has authority.

So, explore link-building opportunities like guest blogging, partnerships, developing free tech tools, and creating shareable content like infographics to attract links from other sites. 

What SEO Tools Are Most Effective for Tech Companies?

Some of the best SEO software for your tech company are Semrush, Ahrefs, Moz, SurferSEO, UberSuggest, GTmetrix, and ScreamingFrog. 

A tech business should leverage these tools to perform keyword research, track keyword positioning, audit websites, analyze competitors, create automated reports, and more. 

What Are the Challenges of SEO for Tech Companies?

Some of the challenges of SEO for the tech sector include: 

  • Developing a tech keyword strategy targeting the correct search terms
  • Creating quality and optimized content that simplifies the complex tech concepts and jargon
  • Another challenge is to find the appropriate tone to explain to your audience (tech-savvy and layman people) the proper use of your tech products or how your solutions operate.

Our SEO tech team at TrioSEO can help you handle these (and other) challenges. Through our tried and tested SEO process, we’ve helped tech companies drive more customers to their websites.

How Does Local SEO Differ for Tech Companies?

Local SEO for tech companies involves creating a business profile and listing your services (like software and internet) or physical products (like gaming accessories and laptops).

Suppose your store or services target a specific location. Adding directions to your local office or store is vital. To attract potential clients, dominate ‘near me’ searches and target tech keywords (like ‘internet service provider in Atlanta, GA’).


SEO is crucial for tech companies. However, you’ll only begin to enjoy the benefits we’ve discussed if you establish a solid SEO strategy.

Do you want to unlock the power of SEO to generate targeted leads?

At TrioSEO, we start by learning about your tech company and your main competitors. Then, we create a customized SEO strategy just for you.

We develop a list of valuable keywords and create winning content to match your customers’ search intent. Plus, we’ll optimize your article by following the best on-page practices. 

Get started today and drive targeted traffic to your website.

TrioSEO - Connor Gillivan

Want more traffic and leads? Turn your website into a traffic generation hub. Get started and we’ll conduct a free SEO audit to see if working together is a good fit. 

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Steven is the Co-founder & CEO of TrioSEO. His background is in large-scale blogging where he co-owned 40 websites and helped grow the portfolio to 7-figures within 3 years. Follow him on LinkedIn for daily SEO tips, tricks, and strategies.

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