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How to Choose an SEO Company – Overview + FAQs

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Are you looking to hire an agency but unsure how to choose an SEO company? 

In today’s digital age, it’s more important than ever for businesses to have a strong online presence.

What’s one of the best ways to achieve this? You guessed it— through search engine optimization (SEO).

If you’re considering hiring an SEO company (also known as an agency) to help you improve your website’s ranking, this guide will walk you through choosing the right one for your business.

Why SEO is Important

As mentioned above, SEO is essential for businesses that want to be found online. 

Here are some of the benefits of SEO:

  • Increased website traffic: When your website ranks higher in SERPs, it will receive more traffic from organic search. Organic traffic is free traffic, meaning you don’t have to pay for advertising.
  • More leads and sales: Increased website traffic can lead to more leads and sales. When potential customers find your website through organic search, they’re more likely to be interested in what you offer.
  • Improved brand reputation: When your website is visible in SERPs, it helps build trust and credibility with potential customers, increasing brand awareness and loyalty.
  • Cost-effectiveness: SEO is a long-term investment but can be very cost-effective in the long run. Once you’ve optimized your website for SEO, you can expect steady traffic and leads for years.

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What to Look for in an SEO Company

There are a few key things to look for when choosing an SEO company:

  • Experience: The SEO agency you select must have a proven track record of success. While industry knowledge can be beneficial, a history of delivering results speaks volumes. They should have expertise in identifying and optimizing keywords that resonate with your target audience.
  • Reputation: Be sure to research them and see what other businesses have said about the company you’re considering. Look for reviews on websites like Google Business Profile, Yelp, and Trustpilot.
  • Transparency: The agency you choose should be transparent about its services and pricing. They should explain how they will improve your website’s ranking and what results you can expect.
  • Communication: It’s essential to communicate effectively with them also. They should be responsive to your questions and concerns and keep you updated on the progress of your project.
  • Commitment: The agency you choose should be committed to your success. They should be willing to work with you to develop a customized SEO strategy that meets your specific needs.

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How to Work With an SEO Company

Once you’ve decided, setting clear expectations and establishing a good working relationship is important. 

Here are a few tips for working with an SEO company:

  • Set clear goals: Before you start, set clear goals. What do you want to achieve with SEO? Do you want to increase website traffic? Generate more leads? Increase sales?
  • Provide the necessary information: Your agency will need access to your website and other marketing materials to optimize your website for search engines. Ensure you provide them with all the necessary information they need to get started.
  • Be patient: SEO is a long-term process. It takes time to see results from SEO. Don’t expect to see overnight success.
  • Communicate regularly: It’s essential to communicate with them periodically. Staying in touch with them will help you stay informed about the progress of your campaign and address any concerns you may have.
  • Be willing to make changes: As your business grows and changes, your SEO strategy may also need to change. Be ready to work with them to make the necessary changes to your strategy to achieve your goals.

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Top 5 SEO Services to Outsource

When venturing into the world of SEO, sometimes it’s best to leave certain tasks to the experts.

Here are the top 5 SEO services you should consider outsourcing for optimal results:

  1. Keyword Research: While it might seem straightforward, understanding the intricacies of keyword intent and volume requires tools and expertise. An SEO agency will find the most effective keywords for your business.
  2. Link Building: Establishing high-quality backlinks from reputable sources is crucial for SEO but can be time-consuming. Expert services will help you gain these authoritative links.
  3. Content Creation: Regularly publishing high-quality content is a must. Outsource to professionals who can create SEO-optimized content that resonates with your audience.
  4. Technical SEO Audits: Audits delve deep into your website’s backend to ensure optimal performance. From site speed to crawl errors, an agency can spot and rectify issues you might overlook.
  5. Local SEO Optimization: Being found in local searches is crucial if you’re a local business. Experts can optimize your online presence for your geographic area, from Google Business Profile to local backlinks.

Outsourcing these services ensures professionalism and allows you to focus on other core business activities.

Want to learn more? Check out our guide on SEO maintenance. In this article, we discuss what it’s like to hire someone for ongoing SEO work.

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FAQs on Choosing an SEO Company

Below are a few frequently asked questions about hiring an SEO strategist or company:

How Much Does SEO Cost? 

The cost of SEO can vary depending on the size of your website, the complexity of your industry, and the goals of your campaign.

However, you should expect to pay between $500 and $5,000 for monthly SEO services. If you want to learn more about budgeting, check out our guide, which has an SEO cost calculator.

How Long Does it Take to See Results from SEO? 

It can take several months to see results from SEO. However, if you’re working with a reputable SEO company, you should see some positive movement in the SERPs within 3-6 months.

What are the Benefits of Working with an SEO Agency? 

There are several benefits to working with an SEO agency, including:

  • They possess expertise and experience
  • They offer progress reports regularly
  • They can avoid costly errors
  • They can save time


Choosing the right SEO company can be daunting, but it’s vital to research and choose an experienced, reputable, and transparent. 

By following the tips in this guide, you’ll be well on your way to finding the perfect SEO company for your business.

Here are some additional tips for choosing an SEO company:

  • Make sure the agency understands your business and audience.
  • Get everything in writing, including services, timeline, and cost.
  • Remember: SEO is a long-term but rewarding process.
  • Get multiple quotes from different SEO companies.
  • Be clear about your budget and expectations.
  • Ask for references from past clients.
TrioSEO - Connor Gillivan

Want more traffic and leads? Turn your website into a traffic generation hub. Get started and we’ll conduct a free SEO audit to see if working together is a good fit. 

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Steven is the Co-founder & CEO of TrioSEO. His background is in large-scale blogging where he co-owned 40 websites and helped grow the portfolio to 7-figures within 3 years. Follow him on LinkedIn for daily SEO tips, tricks, and strategies.

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