TrioSEO Logo

1 (720) 664-3598

Perfect Keyword Placement — Secret SEO Strategies Revealed

Featured Image - Keyword Placement
TrioSEO - Connor Gillivan

Want help with your SEO? We have 10+ years of experience scaling organic traffic and using blogs to generate leads. Get started and our team will conduct a free SEO audit.

Table of Contents - Click to Skip

In the ever-evolving world of SEO, keyword placement remains a constant pillar of success. 

Think about it: even the most outstanding content can vanish if you don’t place keywords appropriately. 

So, let’s dive into the essentials of perfect keyword placement, breaking it down in a way that transforms beginners into adept SEO enthusiasts.

What is Keyword Placement?

Essentially, keyword placement strategically positions specific words or phrases (your ‘keywords’) in your content to boost your website’s search engine ranking.

While this might sound straightforward, finding the right balance across various site elements like homepages, blogs, meta titles, and image alt texts can be an art.

It’s like hide-and-seek: keywords must stand out for search engines yet blend seamlessly with readers. 

So, instead of randomly scattering keywords, integrate them thoughtfully, catering to search algorithms and human audiences.

When SEO leaders discuss keyword placement, they mainly refer to:

Web crawlers often scan prime spots on a webpage during indexing. Thus, using keywords in these areas can boost your chances of a higher SERP ranking

But good keyword placement isn’t about cramming; it should feel natural within the content. 

The challenge lies in balancing relevance and user experience while giving search engines clear cues. So, as you navigate SEO, remember that proper keyword placement melds science with art, catering to both algorithms and user engagement.

TrioSEO - Keyword Placement - What is Keyword Placement

How Many Keywords Should I Use?

When it comes to keyword placement, many wonder, “How many keywords should I include?” The answer hinges on your content’s nature and length. 

Overdoing it, or “keyword stuffing,” can backfire, as modern Google algorithms prioritize context. Stuffing might even get your site flagged. 

Conversely, using too few keywords can hinder your SEO. The trick is to strike a balance: include enough keywords for visibility but prioritize creating valuable, user-centric content.

How Many SEO Keywords per Page?

A magical number or ratio doesn’t exist for how many SEO keywords per page you should use; however, aiming for 1-2% keyword density has served as a rough guideline in the industry.

Let’s break down what that means:

  • For an article around 500 words long, aim to include the primary keyword about five times.
  • For a longer piece of nearly 2000 words, sprinkle in approximately 20 instances of the principal keyword throughout.

Remember that the keyword count should also consider related phrases, enhancing the content’s depth and aiding search engine understanding without overloading. 

While there’s no strict rule on numbers, ensuring keywords fit naturally is crucial. 

If it feels forced, it’s better to use fewer. 

The best SEO outcomes come from prioritizing reader engagement over specific keyword quotas. While boosting site visibility, focus on content quality.

TrioSEO - Keyword Placement - How Many Keywords Should I Use

How to Add Keywords to a Website

Learning how to add keywords to your website enhances your SEO potential. Below are a few key places where you can place primary and secondary keywords.

Home Page

Your home page acts as the first impression for visitors; therefore, it should incorporate your most important keywords. 

Typically, this page targets broad, highly competitive terms that convey what your business is all about. Knowing where you put keywords on your website starts with incorporating them into critical parts of the home page, such as:

  1. Title tags 
  2. Check Meta descriptions
  3. Headers
  4. The body text of the page

About Pages

Many forget, but “About Us” pages are prime spots for long-tail keyword placement. Use them to share your story and highlight niche aspects by weaving detailed keywords about your services or location.

Other Web Pages

Other sections, including service or product-specific pages, represent fantastic opportunities for keyword placement. The focus should be narrower and more narrowly targeted towards your services or products.

Blog Posts

Blog posts let you dive deeper into industry topics, providing an excellent platform for diverse keyword placements. This approach prevents overloading elsewhere on your site, ensuring good readability and user experience ultimately driving more traffic.


Headings help structure content and make it more digestible while being valuable places for keyword usage and beneficial for SEO visibility. Ideally, primary and secondary heading tags (H1 and H2, respectively) would contain target keywords relevant to their section’s information.

Image Alt Text

Often overlooked, image alt text, meant for accessibility, offers a chance for keyword inclusion. When done right, it can boost SEO performance. Just remember to avoid cramming too many keywords into one alt text.

Meta Titles

Meta titles are not only an important on-page SEO element but also have the power to influence users’ click decisions. Using target keywords towards the front of your title can help improve both organic ranking and user engagement.

Meta Descriptions

As part of search results, meta descriptions do not impact rankings directly; however, an optimized description can increase your page’s click-through rate. Combining persuasive writing with strategic keyword placement here could steer more traffic your way.  

These strategies can boost SEO and create content that engages your audience, improving your site’s overall performance. 

But balance is essential. 

While sprinkling keywords enhances visibility, overdoing it can seem manipulative, leading to search engine penalties and undermining your optimization goals.

Wait a minute – here are a few other articles you might enjoy:

TrioSEO - Keyword Placement - How to Add Keywords to a Website

Do Keywords Still Matter For SEO?

Yes, keywords still hold significant power in search engine optimization (SEO). 

Despite numerous changes to Google’s algorithms and the rise of semantic search technology, keywords play a lofty role in determining page ranking. 

Here’s what makes them so crucial:

  • Understanding User Intent: Keyword usage helps search engines grasp user intent and the purpose behind their search. You help search engines comprehend the context better by implementing relevant keywords in your content.
  • Increasing Visibility: Precise keyword placement can make your webpage more visible when someone searches using those exact phrases or words. It augments your chances of appearing at the top of Search Engine Results Pages (SERPs).
  • Driving Targeted Traffic: Keywords are essential tools to drive targeted traffic to your website. People using specific keywords that align with your content are likely interested in your offering.

While some might downplay traditional keyword SEO, keyword placement remains valuable for users and search engines. 

After all, if users need help finding you using their terms, how effective is your content? It’s vital to balance relevance with up-to-date keyword strategies.

TrioSEO - Keyword Placement - Do Keywords Still Matter For SEO

Importance of Optimizing Keyword Placement

Gone are the days when keyword stuffing could trick search engines into ranking a website higher. 

Today’s sophisticated algorithms crave well-structured content, with keywords placed strategically and seamlessly within the context.

Here is why it matters:

  1. Boosts Organic Ranking: With optimal keyword placement, you inform search engines about the primary focus of your page or post, increasing your chances to appear in relevant organic searches.
  2. Enhances Relevance and Readability: Keywords sprinkled across your content can hinder its readability and disrupt the user experience. By involving strategic and meaningful placements, you boost your SEO and enhance overall readability – ultimately leading to greater user engagement.
  3. Keeps You Aligned with Search Engine Guidelines: Google’s recent update cautions against over-optimization, like keyword stuffing. By optimizing your keyword positions, you can maintain compliance and boost visibility on SERPs.
  4. Helps Avoid Penalties: Not using keywords correctly can lead to penalties from search engines like Google, who see it as spamming. So, ensuring optimal keyword placement can prevent a drop in rankings or a complete delisting from search results.
  5. Promotes Better Conversion Rates: Strategically placing keywords can direct potential clients straight towards desired actions – whether subscribing to newsletters or making a purchase, thus aiding in better conversion rates.

When asked, “Do keywords still matter for SEO?” our answer is an unambiguous yes! 

However, it has shifted towards where and how these keywords are employed within your content. 

So, keyword placement optimization is vital for an effective SEO strategy. Given its importance, reviewing and fine-tuning your keyword usage approach is wise.

TrioSEO - Keyword Placement - Importance of Optimizing Keyword Placement


Diving deep into SEO, we’ve touched on the art of keyword placement. It’s not just sprinkling words on a page but a strategic move, like a chess game with search algorithms. 

The goal? 

Higher rankings. 

Quality always beats quantity, so well-placed keywords outperform excessive stuffing. While every website section matters, remember keywords still hold power. Their role has evolved, but they remain crucial. Optimized keyword placement can boost traffic and visibility. 

In the fast-paced world of SEO, stay agile and keep learning. Smart keyword strategies can be your game-changer. 

Keep at it, and good luck!

TrioSEO - Connor Gillivan

Want more traffic and leads? Turn your website into a traffic generation hub. Get started and we’ll conduct a free SEO audit to see if working together is a good fit. 

Recent Posts

If you enjoyed this article, consider exploring one of the few below:

Steven is the Co-founder & CEO of TrioSEO. His background is in large-scale blogging where he co-owned 40 websites and helped grow the portfolio to 7-figures within 3 years. Follow him on LinkedIn for daily SEO tips, tricks, and strategies.

Want more SEO traffic?

We'll analyze your website, share a free SEO audit, and hop on a call to chat.

Leave a Comment

Exclusive SEO guide

Want better SEO?

We've got you! Subscribe & we'll send you our SEO SOPs. A pack of actionable processes to grow your SEO.

Team photo of Nathan, Steven, Connor in black TRIOS® shirts outdoors.
We’ve been using SEO to grow our own companies to 6, 7, and 8 figures for 10+ years. Save years of time and effort with our SOPs.